Hallmark Visitors Center
Discover how an ambitious teenage boy from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City.
More than 115 years later, our billion-dollar enterprise features a diverse portfolio of innovative businesses. With one of the world’s largest creative communities, Hallmark continues to enrich lives and cultivate a more emotionally connected world.
The Hallmark Visitors Center offers something for everyone. If you love history, friendships and partnerships, craftsmanship and fine artifacts, ingenuity and innovation, you will be fascinated by our compelling Hallmark stories.
Find us at 290 E. 25th Street (64108) along the southeast edge of Hallmark’s expansive Crown Center entertainment and business complex. We are adjacent to Kaleidoscope, Hallmark’s free children’s art-making workshop, at the base of Hallmark Headquarters.
To see a map of the Crown Center district, click here.
Reservations are required for large groups of 15 or more Tuesday through Friday.
Reservations are not accepted on Saturdays. Walk-in visitors are always welcome!
Note:
November 28 – December 21, 2025, limited group reservations are available Tuesdays-Thursdays only during the run of The Hallmark Christmas Experience, our Crown Center district-wide holiday event. Walk-in groups and individuals are welcome to visit anytime Fridays-Sundays during these Christmas Experience dates.
The Hallmark Visitors Center will feature extended hours during Hallmark Christmas Experience weekends:
Friday and Saturday, 10 AM – 6 PM
Sundays, 10 AM – 5 PM
HOURS OF OPERATION
Tuesday – Saturday
10 AM to 4 PM
CLOSED Sunday
and Monday
We will be closed for Thanksgiving, Nov. 27, Christmas, Dec. 24-25, and New Year’s Day, January 1, 2026.
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What You’ll See at the Visitors Center
There’s so much to see at the Hallmark Visitors Center. Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. In our theater, watch an illuminating short film about Hallmark’s 115 year history. We are celebrating an iconic milestone: 75 years of Charles Schulz’s beloved PEANUTS gang! From Snoopy’s doghouse adventures to Lucy’s football antics, these relatable characters have captured hearts across generations. Since 1960, when Charles Schulz personally designed the first Hallmark series of PEANUTS cards, our partnership has flourished—spanning billions of products and touching lives all over the world. In honor of this legacy, Hallmark continues to bring joy through PEANUTS greeting cards, Keepsake Ornaments, seasonal gifts, and more. In honor of this timeless pairing of beloved brands, come see our exclusive PEANUTS anniversary exhibit! PEANUTS at the Hallmark Visitors Center opened Tuesday, July 22, 2025 and will run well into 2026. From the beginning, Hallmark employees fashioned giant Christmas cards as annual holiday gifts for Joyce Clyde Hall, our brand’s founder. By 1966, the gift tradition evolved into creating and decorating life-sized Christmas trees. Each year, the newly-styled, fantastical tree was unveiled in Mr. Hall’s headquarters office during the last work days before Christmas. This spectacular tradition continued for seventeen years until 1982, the year of Mr. Hall’s death. Visit our Trees Gallery to view this amazing ornate collection. With the push of a button on a big machine, watch our gift-bow maker create a special star-shaped souvenir for you can take home. Since 1984, together Hallmark and Crayola have been stirring imaginations, emboldening young thinkers and dreamers, and bringing out the magic in all of us. We have a very long history of producing family-friendly, wholesome stories that explore compassion, family, friendship, and love. With the classic Hallmark Channel and our new Hallmark+ streaming service, we show fan-cherished series and movies around the clock so you can watch them all year long, in the comfort of home, and in the company of your favorite people.
