Hallmark Cards, Inc. believes that when you care enough, you can change the world. That’s why we are dedicated to creating a more emotionally connected world and making a difference in the lives of others.
Founded in 1910 by teenage entrepreneur J.C. Hall, and still led by members of our founding family as a private company today, Hallmark’s businesses employ approximately 28,000 worldwide and generate revenues of approximately $4 billion.
Headquartered in Kansas City, Mo., Hallmark has a diverse portfolio of six businesses:
While there are many ways to experience Hallmark, the experiences that matter most to the company are the ones our customers are able to share with their friends and loved ones. We strive each day to help those experiences – and those connections – come to life.
In each of our businesses we aim to be good community partners, we believe embracing diversity and inclusion is the best way to understand and serve our employees and consumers, and we strive to be environmentally responsible. This all helps to fulfill our purpose of inspiring meaningful relationships and enhancing lives.
View Hallmark’s most recent Social Responsibility Report for an overview about the company and progress among its businesses in the areas of community involvement, sustainability, and diversity and inclusion. View Hallmark’s fact sheet for a quick rundown of company information. If visiting Hallmark’s hometown of Kansas City, Mo., stop by the Hallmark Visitors Center to learn about our company’s humble beginnings, famous collaborations, and samples of our current products customers have grown to love.