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Hallmark Visitors Center

We are busy updating and refreshing the Hallmark Visitors Center and plan to reopen in spring 2022.

Discover how a teenager from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City.  More than 100 years later, our billion-dollar brand contains a diverse portfolio of businesses.  Combined with one of the world’s largest creative communities, Hallmark helps to foster a more emotionally connected world.

While we are temporarily closed, you may learn about Hallmark’s rich history by clicking here.



What You’ll See at the Visitors Center

There’s so much to see at the Hallmark Visitors Center. Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And stop by our theatre to watch a film that showcases Hallmark’s 100+ year history.

JC Hall Christmas Trees

For years Hallmark employees fashioned giant Christmas cards as holiday gifts for Hallmark founder J.C. Hall. In 1966, the tradition evolved into creating and decorating a life-sized Christmas tree. Each year the tree was unveiled in Mr. Hall’s office during the last working days before Christmas.

The tradition continued for 17 years until Mr. Hall’s death in 1982. See the amazing tree collection.

Make a Bow

With the push of a button, you’ll watch our bow machine create a star-shaped bow you can take home as a souvenir.

Hey, Dolls! (And Fellas!)

Time to get runway-ready! Barbie is making a bedazzling splash at the Hallmark Visitors Center. Come see the new display and take a selfie with your favorite fashionista!

Historical Hallmark Keepsake Ornaments

View some of the most popular Hallmark Keepsake Ornaments and ornament series on display, along with a video featuring “Four Decades of Magic: Hallmark Keepsake Ornament”.

How many ornaments will you see that also appear in your collection at home?

Keep up with the latest Hallmark Keepsake Ornament news on

Learn more about the Hallmark Visitors Center