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Hallmark Visitors Center

Discover how a teenager from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City.  More than 100 years later, our billion-dollar brand contains a diverse portfolio of six businesses.  Combined with one of the world’s largest creative communities, Hallmark helps to foster a more emotionally connected world.

From our timeline walking visitors through Hallmark’s humble beginnings, to famous collaborations with U.S. presidents, world leaders, and famous artists, to samples of our current products customers have grown to love, come visit us and be immersed in the world of Hallmark at our Visitors Center.

Exciting changes are coming to the Hallmark Visitors Center. We will be closed for renovations starting January 1, 2019. Reopening Summer 2019.

Hours of Operation


9:30 a.m. to 4:00 p.m.


Christmas Eve
December 24 – Closed
Christmas Day December 25 – Closed

Closed for renovations January – Summer 2019

Related Links

Plan Your Visit
Hallmark Live Schedule
While You’re Here

What You’ll See at the Visitors Center

There’s so much to see at the Hallmark Visitors Center. Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And stop by our theatre to watch a film that showcases Hallmark’s 100+ year history.

Public Art from the Hallmark Art Collection

Crown Center is an 85-acre office, retail, and residential complex, and it is home to Hallmark Cards, Inc. The campus is punctuated with works of art by renowned artists such as Alexander Calder, Sol LeWitt, and Louise Nevelson.

Public art enriches the city by providing meaningful and often unexpected interventions into shared space. As just one part of Hallmark’s legacy of commitment to the betterment of Kansas City, these important works live in symbiotic interplay with the urban landscape.

Self-Guided Walking Tour: Please be aware of your surroundings and obey all traffic laws.
Time: 45 minutes to an hour
Distance: approximately 1.7 miles
Difficulty: some moderate hills
Hallmark Visitors Center: (816) 274-3613


JC Hall Christmas Trees

For years Hallmark employees fashioned giant Christmas cards as holiday gifts for Hallmark founder J.C. Hall. In 1966, the tradition evolved into creating and decorating a life-sized Christmas tree. Each year the tree was unveiled in Mr. Hall’s office during the last working days before Christmas.

The tradition continued for 17 years until Mr. Hall’s death in 1982. See the amazing tree collection.

Make a Bow

With the push of a button, you’ll watch our bow machine create a star-shaped bow you can take home as a souvenir.

Emmy Award

Take your Emmy Award winning selfie at the Hallmark Visitors Center! Pick it up, hold it and imagine what it would feel like to receive this prestigious award!

The Hallmark Hall of Fame has been honored with countless awards, including a record 81 Emmys and dozens of Golden Globes, Peabody and Christopher Awards and Humanitas Prizes. In 1961 Hallmark Cards received the first Emmy ever presented to a sponsor, and in 1982 the National Academy of Television Arts & Sciences presented its prestigious Governors’ Award to Hallmark for the series’ unparalleled contribution to the television medium.

Historical Hallmark Keepsake Ornaments

View some of the most popular Hallmark Keepsake Ornaments and ornament series on display, along with a video featuring “Four Decades of Magic: Hallmark Keepsake Ornament”.

How many ornaments will you see that also appear in your collection at home?

Keep up with the latest Hallmark Keepsake Ornament news on

Learn more about the Hallmark Visitors Center