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Hallmark Visitors Center

COVID-19 response:
We will remain temporarily closed through at least December 31, 2020 in response to the COVID-19 situation. The health and safety of our employees, guests and neighboring communities are our top priority. We are continuing to monitor the situation and will re-open when it is appropriate.

Discover how a teenager from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City.  More than 100 years later, our billion-dollar brand contains a diverse portfolio of businesses.  Combined with one of the world’s largest creative communities, Hallmark helps to foster a more emotionally connected world.

From our timeline walking visitors through Hallmark’s humble beginnings, to famous collaborations with U.S. presidents, world leaders, and famous artists, to samples of our current products customers have grown to love, come visit us and be immersed in the world of Hallmark at our Visitors Center.

Hours of Operation

9:30 a.m. to 4:00 p.m.
10:30 a.m. to 3:30 p.m.


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While You’re Here

What You’ll See at the Visitors Center

There’s so much to see at the Hallmark Visitors Center. Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And stop by our theatre to watch a film that showcases Hallmark’s 100+ year history.

JC Hall Christmas Trees

For years Hallmark employees fashioned giant Christmas cards as holiday gifts for Hallmark founder J.C. Hall. In 1966, the tradition evolved into creating and decorating a life-sized Christmas tree. Each year the tree was unveiled in Mr. Hall’s office during the last working days before Christmas.

The tradition continued for 17 years until Mr. Hall’s death in 1982. See the amazing tree collection.

Make a Bow

With the push of a button, you’ll watch our bow machine create a star-shaped bow you can take home as a souvenir.

Barbie Take Two at Hallmark Visitors Center

Hey, Dolls! (And Fellas!)

Time to get runway-ready! Barbie is making a bedazzling splash at the Hallmark Visitors Center. Come see the new display and take a selfie with your favorite fashionista!

Historical Hallmark Keepsake Ornaments

View some of the most popular Hallmark Keepsake Ornaments and ornament series on display, along with a video featuring “Four Decades of Magic: Hallmark Keepsake Ornament”.

How many ornaments will you see that also appear in your collection at home?

Keep up with the latest Hallmark Keepsake Ornament news on

Learn more about the Hallmark Visitors Center