Hallmark Visitors Center
Discover how an ambitious teenage boy from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City.
More than 110 years later, our billion-dollar enterprise features a diverse portfolio of innovative businesses. With one of the world’s largest creative communities, Hallmark continues to enrich lives and cultivate a more emotionally connected world.
The Hallmark Visitors Center offers something for everyone. If you love history, friendships and partnerships, craftsmanship and fine artifacts, ingenuity and innovation, you may become as fascinated by our compelling Hallmark story as we hope you to be.
During the Hallmark Christmas Experience (November 29 until December 22),
on Fridays and Saturdays, we accept walk-in groups only.
Reservations are required for groups of 15 or more Tuesday through Thursday.
HOURS OF OPERATION
SPECIAL HOLIDAY HOURS during the Hallmark Christmas Experience:
November 29 through December 22, 2024
TUESDAY – THURSDAY
and SUNDAY
9:30 a.m. to 4:00 p.m.
FRIDAY and SATURDAY 9:30 a.m. to 5 p.m.
CLOSED
MONDAY
After December 22, we resume normal hours.
Tuesday – Saturday
9:30 a.m. to 4 p.m.
Closed Sunday, Monday
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What You’ll See at the Visitors Center
There’s so much to see at the Hallmark Visitors Center. Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And stop by our theatre to watch a film that showcases Hallmark’s 100+ year history. For years Hallmark employees fashioned giant Christmas cards as holiday gifts for Hallmark founder J.C. Hall. In 1966, the tradition evolved into creating and decorating a life-sized Christmas tree. Each year the tree was unveiled in Mr. Hall’s office during the last working days before Christmas. The tradition continued for 17 years until Mr. Hall’s death in 1982. See the amazing tree collection. With the push of a button, you’ll watch our bow machine create a star-shaped bow you can take home as a souvenir. Since 1984, together Hallmark and Crayola have been stirring imaginations, emboldening young thinkers and dreamers, and bringing out the magic in all of us. We have a long history of producing family-friendly stories that explore love, friendship, and compassion, and at Hallmark Channel, we run fan favorites all year long so you can watch them with your favorite people.