Event: Hallmark LIVE
Hallmark Live is for all audiences! We invite you to stop by the Hallmark Visitors Center for this special program.
NEXT UP: Friday, July 10
Drop in 10:30 AM – Noon
Keepsake’s 2026 Ornament Premiere is (almost) here! To celebrate one of Hallmark’s biggest events of the year, join us for Hallmark Live with Ramon Olivera, Senior Artist in the Keepsake Ornament Studio.
Ramon will take you behind the scenes of Keepsake Ornaments. Learn how these creative ideas come to life— from concept sketches to digital sculpting, collaborating with engineers, and preparing final designs for production.
Meet the artist and hear Ramon’s stories.
Drop in, say hello, and celebrate the magic of Keepsake Ornaments!
Hosted on the second Friday of each month at the Hallmark Visitors Center
Our Hallmark Live series is on! Step into our world of inspiration and insight at the Hallmark Visitors Center on the second Friday of each month from 10:30 AM to Noon.
This vibrant exchange invites our visitors to engage with wonderfully talented Hallmark artists, designers, writers, and product engineers in person as they share current projects, their creative passion, and the technical artistry behind their skillful craft.
This free event is part of our Hallmark Live series, our drop-in program showcasing Hallmark creatives in action.
Follow us on Facebook for more information, including details about each month’s featured artist.
Our most recent Hallmark Live event:
June 12, 2026
Hear the story behind the new outdoor “Soccer Celebration” mural in Crown Center Square. Learn from the crafty team who brought this vision to life: Ashlee Smith, Visual Studios Director; Mike Merkle, Senior Designer; Matt Gowen, Editorial Director.
April 10, 2026
Senior Artist Jack Pullan has spent 20+ years at Hallmark dreaming up ideas that make people laugh in the card aisle. A lifelong Kansas Citian and Hallmark nerd, Jack has been drawing since childhood and now for the Hallmark Shoebox card line. This month, Shoebox turns 40, and we get a look at how Jack brings humor to life at Hallmark.
March 13, 2026
Hallmark writer Jake Gahr has composed with the brand for over 20 years and thinks it’s the funnest job ever (even if funnest isn’t a real word). Join him to talk about some of the favorite things he’s written— greeting cards, kids’ books, Hallmark articles.
(Hibernation Hiatus: No LIVE program in January or February 2026.)
December 12, 2025
Since 1973, Hallmark’s Crown Center has hosted the Mayor’s Christmas Tree. Learn about the tree’s history from Tina Luckett, and peek at the creative process behind this year’s vintage-inspired ornament designed by Hallmark artist Sheyda Best.
November 14, 2025
Meet Senior Designer Jaye Wiley, who is part of the creative team behind the Buffalo Bills Santa ornament – the very ornament that kicks off the story in Hallmark’s new Christmas movie, Holiday Touchdown: A Bills Love Story!
October 10, 2025
Meet Hallmark’s Senior Artist Charlie Hadley for a behind-the-scenes look at our creation of PEANUTS products. Since he was a kid, artist Hadley has loved Snoopy, Charlie Brown, and the whole PEANUTS gang. Now he gets to make with them every day!
September 12, 2025
Cory Say — Senior Lettering and Licensed Illustration Artist
What makes Cory’s lettering stand out? His designs are crafted to visually echo the emotion behind the message, making every piece feel personal and powerful.
