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During its more than 100-year history, Hallmark Cards, Inc. has been led by members of the Hall family since its inception in 1910. There has always been a Hall in Hallmark’s top leadership positions as succeeding generations of family leadership have nurtured and grown today’s Hallmark, included serving on Hallmark’s board of directors.

Family leadership also is evident in the network of Hallmark Gold Crown specialty stores, most of which are owned by independent entrepreneurs and their families in communities in the United States and abroad.


Don and Dave Hall

Hallmark is led by Donald J. Hall, Jr. as CEO and his brother, David E. Hall, as president. Grandsons of the company’s founder, Don and Dave have earned their leadership positions within the family business based on their passion for the business and commitment to the company’s beliefs and values. The Halls have grown Hallmark into a diverse portfolio of business including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crayola, Crown Media Family Networks, and Crown Center.


Both Don and Dave succeed their father, Don Hall, chairman, in leading the company, whose active leadership included serving as as president and CEO from the mid-1960s to the mid-1980s, spurring a tremendous period of growth for the company, including the creation of many of today’s popular card lines.

Don Hall, Sr

Founding: 1910s

The family business began when J.C. Hall founded Hallmark in 1910. A teenage entrepreneur from Nebraska, an 18-year-old Hall dropped out of high school, crammed two shoeboxes full of postcards, and started his business in Kansas City, Mo. He led Hallmark Cards for 56 years until he stepped aside as chief executive officer in favor of his son, Don Hall.