Plan Your Visit
The Hallmark Visitors Center is located in the Crown Center complex, in downtown Kansas City, MO. It offers something for everyone. If you love history and are as fascinated by the Hallmark story as we think you will be, you’ll want to plan about an hour for your visit.
Admission is free. Reservations are required for everyone.
The Hallmark Visitors Center is situated all on one level. Hours of operation and tour information are listed below.
Tuesday – Saturday
9:30 a.m. to 4 p.m.
Sunday – Monday
2022 Holiday Closures
Independence Day 7/4
Labor Day, 9/5
Christmas, 12/24 – 12/25
Admission to the Hallmark Visitors Center is absolutely FREE!
Group Visits and Reservations
From school field trips to scout troops earning badges, motor coaches, military visitors and other groups enjoying outings the Hallmark Visitors Center is full of activities to surprise and delight all who walk through our doors.
Tours are self-guided so it’s completely up to you! If you love history and are as fascinated by the Hallmark story as we think you will be, you’ll want to plan about an hour for your visit.
We have something for everyone – whether you’re history buffs, art lovers, or just enjoy the “art” of celebrating, you’ve come to the right place.
We’ve implemented several protocols aligned with state and local requirements, guidance from the Centers for Disease Control and industry recommendations that are designed to promote cleanliness and reduce physical contact.
Here you will learn what we’ve done and how to best plan your visit so that you can enjoy your time with us! As situations dictate, we will adjust our protocols, so please check for updates.
STEPS WE ARE TAKING:
- Training employees on cleaning protocols and regularly reinforcing personal preventive hygiene best practices.
- Requiring reservations for all guests and implementing touchless e-ticketing.
- Reducing the number of guests to 50% capacity.
- Increasing the frequency of cleaning and sanitizing throughout the Center.
- Providing additional hand sanitizer stations.
STEPS WE ASK THAT YOU TAKE:
- Hand sanitizer stations are available throughout the Visitors Center for your convenience. We encourage guests to wash hands frequently for 20 seconds or more.
- Please note that exposure to COVID-19 is an inherent risk in any public location where people are present. You should evaluate your own risk in determining whether or not to visit. For information about COVID-19, please go to the Centers for Disease Control and Prevention
- Please reschedule your visit if anyone in your group is not feeling well.
Please check back regularly for updates. As situations dictate, we will adjust our protocols.
Hallmark Visitors Center
What will we see?
There’s so much to see at the Hallmark Visitors Center! Headquartered in Kansas City, Missouri Hallmark operates a diversified family of businesses, including Crayola and Crown Media all dedicated to creating a more emotionally connected world. Come see for yourself the history, art, and talent that makes us one of the world’s most creative companies.
What do you have for kids?
Challenge yourself or your children and students to complete our Artifact Search and Pop Quiz on Hallmark history. It’s a great way to challenge them. Look for each object and look for the answers to the questions. What did you find? What did you learn?
Make a star shaped bow with the press of a button at our popular bow machine. It makes a great souvenir.
Take a picture with your favorite fashionista, Barbie.
Imagine yourself accepting your very own Emmy for being in a Hallmark Channel movie! Take a picture with you and a real-life Emmy!
Will we have a chance to shop in a Hallmark store?
There is a mini-shop in the Hallmark Visitors Center lobby with a nice assortment of Hallmark products. The mini-shop is open from 9:30 – 4:00 p.m. In addition, there is a Hallmark Gold Crown® store located on the second level of the Crown Center shopping complex for all your Hallmark shopping needs.
What else is available to do in your area?
We’re located in a vibrant and fun-filled section of Kansas City, so there’s definitely lots to do while you’re here. Crown Center has a food court and several sit-down restaurants available for dining, along with two luxury hotels. Most of the restaurants are located on the lower level of the shopping center. Feel free to ask a Hallmark Ambassador for additional recommendations in the surrounding area and a helpful visitor map.
Make your trip to the Hallmark Visitors Center easy by planning ahead.
The Hallmark Visitors Center is located at the world headquarters of Hallmark Cards, Inc. in the Crown Center complex in Kansas City, Missouri.
View Hallmark Visitors Center in a larger map
We’re excited for the KC Streetcar to be expanded, but that means there is construction in the area. Please allow additional time.
Directions from the North on I-29, I-35 and Broadway Bridge
Follow I-35 South to the 20th Street exit (#1D). Turn left onto 20th Street and go to Grand. Turn right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the South on I-35
Follow I-35 North to the Broadway exit (#2U). Turn right on Broadway and follow to Pershing Road. Turn left at Pershing and go to Grand. Turn right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the South on 71 Hwy
Follow 71 Hwy North to the Linwood Blvd./31st Street Exit. Turn left onto Linwood Blvd. and follow to Main Street. Turn right onto Main Street and go to Grand. Turn a slight right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the East on I-70
Follow I-70 West toward downtown Kansas City. Take the 2Q Exit toward Truman Road. Make a slight right to stay straight on Truman Road. Take the second left onto Grand. Follow Grand to Crown Center. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the West on I-70
Follow I-70 East to I-670 East. Take the I-35 South exit. Stay in the right lane. Exit at 20th Street (#1D). Turn left onto 20th Street and turn right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
We recommend parking in the garage on the East side of Grand on the Blue Level. Once you’ve parked, enter to the right of the Security Office and take the elevator to the third floor. Turn left out of the elevator. Follow the signs and go down the steps toward the double doors leading outside.
For those parking in the garage on the West side of Grand, you will need to take the escalators to the 3rd floor of Crown Center and walk through Halls on Grand. Once you pass through Halls, turn right, go through the glass double doors, take an immediate left outside, and pass The American Restaurant to the end of the covered walkway then turn right.
The Hallmark Visitors Center is just ahead. We are happy to provide a validation slip for 3-hours of free parking.
We recommend parking on the East side of Grand. After pulling into the garage on the blue level, drive straight ahead toward the 2480 Elevator. Park as close as you can to the elevator. Take the elevator up to the Red Level. Turn left out of the elevator and proceed toward the garage entrance. Follow the signs directing you to the Hallmark Visitors Center. We are happy to provide a validation slip for 3-hours of free parking.
Individuals with disabilities may park on the south side of 25th Street in the designated Hallmark Visitors Center/Kaleidoscope parking spots with a signed permit. You must come into The Hallmark Visitors Center to get a signed parking permit to display on your dash.
Bus/Large vehicle parking & School Bus Parking and Drop Off
Vehicles taller than 6′ 5″ cannot fit in the Crown Center retail parking garages. Large vehicles will follow the same directions for bus parking.
From the north: Continue south on Grand past Pershing Road. Turn left (east) onto 26th Street and proceed to the stop sign on McGee Trafficway. Turn left (north) onto McGee Trafficway and park in the right-hand lane labeled “bus parking”.
From the south: Proceed north on Main Street and turn a slight right onto Grand. Turn right (east) onto 26th street and proceed to the stop sign on McGee Trafficway. Turn left (north) onto McGee Trafficway and park in the right-hand lane labeled “bus parking”.
Buses/large vehicles unload next to the Hallmark building and students may follow the sidewalk to Kaleidoscope/Hallmark Visitors Center.