Plan Your Visit
The Hallmark Visitors Center is located in the Crown Center complex, in downtown Kansas City, MO. It offers something for everyone. We welcome you to spend a few minutes or stay all day.
Admission is free. Reservations are required for groups of 15 or more. Please complete the online form to reserve your group visit.
The Hallmark Visitors Center is situated all on one level. Hours of operation and tour information are listed below.
Monday – Saturday
9:30 a.m. to 4 p.m.
Hallmark Gold Crown
10:30 a.m. to 3:30 p.m.
We are temporarily closed in response to the COVID-19 situation.
Admission to the Hallmark Visitors Center is absolutely FREE!
Group Visits and Reservations
From school field trips to scout troops earning badges, motor coaches, military visitors and other groups enjoying outings the Hallmark Visitors Center is full of activities to surprise and delight all who walk through our doors.
We have something for everyone – whether you’re history buffs, art lovers, or just enjoy the “art” of celebrating, you’ve come to the right place.
Reservations are required for groups of 15 or more. Please complete our online form to reserve your group visit.
Tours are self-guided so it’s completely up to you! You may spend 10 minutes, one hour or four hours – any length of time is welcome. If you love history and are as fascinated by the Hallmark story as we think you will be, you’ll want to plan at least one hour.
Full-guided tours for up to 15 guests available Monday thru Friday at 2:00 p.m. and Saturday at 10:00 a.m. Please call 816-274-3613 to reserve your spot. Tours last approximately 60 minutes. Contact us to inquire about tours at other times.
Hallmark Visitors Center
What will we see?
There’s so much to see at the Hallmark Visitors Center! Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And be sure to watch the film in our theatre created for Hallmark’s centennial.
What do you have for kids?
Our Artifact Search is a great scavenger hunt for kids and grown-ups, alike. Have fun looking for each object. We also have a bow machine that makes a star-shaped bow at the press of a button for each child to take home as a souvenir.
Will we have a chance to shop in a Hallmark store?
There is a mini-shop in the Hallmark Visitors Center lobby with a nice assortment of Hallmark products. The mini-shop is open from 10:30 a.m. – 3:30 p.m. In addition, there is a Hallmark Gold Crown® store located on the second level of the Crown Center shopping complex for all your Hallmark shopping needs.
What else is available to do in your area?
We’re located in a vibrant and fun-filled section of Kansas City, so there’s definitely lots to do while you’re here. Crown Center has a food court and several sit-down restaurants available for dining, along with two luxury hotels. Most of the restaurants are located on the lower level of the shopping center. Feel free to ask a Hallmark Ambassador for additional recommendations for dining in the surrounding area.
Make your trip to the Hallmark Visitors Center easy by planning ahead.
The Hallmark Visitors Center is located at the world headquarters of Hallmark Cards, Inc. in the Crown Center complex in Kansas City, Missouri.
View Hallmark Visitors Center in a larger map
Due to construction, access on 27th Street between Gillham and Warwick, and McGee Trafficway south of Crown Center may be rerouted. Please plan accordingly.
Directions from the North on I-29, I-35 and Broadway Bridge
Follow I-35 South to the 20th Street exit (#1D). Turn left onto 20th Street and go to Grand. Turn right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the South on I-35
Follow I-35 North to the Broadway exit (#2U). Turn right on Broadway and follow to Pershing Road. Turn left at Pershing and go to Grand. Turn right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the South on 71 Hwy
Follow 71 Hwy North to the Linwood Blvd./31st Street Exit. Turn left onto Linwood Blvd. and follow to Main Street. Turn right onto Main Street and go to Grand. Turn a slight right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the East on I-70
Follow I-70 West toward downtown Kansas City. Take the 2Q Exit toward Truman Road. Make a slight right to stay straight on Truman Road. Take the second left onto Grand. Follow Grand to Crown Center. We recommend parking in the Crown Center garage on the east side of Grand.
Directions from the West on I-70
Follow I-70 East to I-670 East. Take the I-35 South exit. Stay in the right lane. Exit at 20th Street (#1D). Turn left onto 20th Street and turn right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.
We recommend parking in the garage on the East side of Grand on the Blue Level. Once you’ve parked, enter to the right of the Security Office and take the elevator to the third floor. Turn left out of the elevator. Follow the signs and go down the steps toward the double doors leading outside.
For those parking in the garage on the West side of Grand, you will need to take the escalators to the 3rd floor of Crown Center and walk through Halls on Grand. Once you pass through Halls, turn right, go through the glass double doors, take an immediate left outside, and pass The American Restaurant to the end of the covered walkway then turn right.
The Visitors Center is just ahead. We are happy to provide a validation slip for 3-hours of free parking.
We recommend parking on the East side of Grand. After pulling into the garage on the blue level, drive straight ahead toward the 2480 Elevator. Park as close as you can to the elevator. Take the elevator up to the Red Level. Turn left out of the elevator and proceed toward the garage entrance. Follow the signs directing you to the Hallmark Visitors Center. We are happy to provide a validation slip for 3-hours of free parking.
Individuals with disabilities may park on the south side of 25th Street in the designated Hallmark Visitors Center/Kaleidoscope parking spots with a signed permit. You must come into The Hallmark Visitors Center to get a signed parking permit to display on your dash.
Bus/Large vehicle parking & School Bus Parking and Drop Off
Vehicles taller than 6′ 5″ cannot fit in the Crown Center retail parking garages. Large vehicles will follow the same directions for bus parking.
From the north: Continue south on Grand past Pershing Road. Turn left (east) onto 26th Street and proceed to the stop sign on McGee Trafficway. Turn left (north) onto McGee Trafficway and park in the right-hand lane labeled “bus parking”.
From the south: Proceed north on Main Street and turn a slight right onto Grand. Turn right (east) onto 26th street and proceed to the stop sign on McGee Trafficway. Turn left (north) onto McGee Trafficway and park in the right-hand lane labeled “bus parking”.
Buses/large vehicles unload next to the Hallmark building and students may follow the sidewalk to Kaleidoscope/Hallmark Visitors Center.