Caring for the planet through sustainable business practices is a longstanding commitment for Hallmark, formalized in 1943 with our first paper recycling program. Our commitment continues today with efforts to lessen the impact we have on the planet, specifically, with respect to climate.
We have a very clear aspiration to put more care into the world – on purpose. Whether through a greeting card, a movie, or crayons, the Hallmark and Crayola brands are synonymous with care, love and connection; and part of that has always meant showing care, love and connection for the communities we operate in; and by extension, for the world.
As an enterprise, we have set out to achieve a set of science-based targets for lowering our greenhouse gas emissions by 2030. And as with everything we do, we’re finding creative ways to reduce the environmental impact of our operations, products and supply chain – because caring for your people also means caring for your planet.
Our Sustainability Essence Statement
At Hallmark and Crayola, we’ve always used creativity to show how much we care,
whether it’s by helping people connect, unleashing every child’s imagination
or telling inspiring stories. Now, we’re using creativity to achieve a science-based
target of significantly reducing greenhouse gas emissions and the environmental
impact of our operations, products and supply chain. Because caring for your
people also means caring for your planet.
Our Four–Point Plan
Developed to meet our 2030 targets, our businesses are aligned on a four-point plan –
it’s a unified enterprise approach.
Our Goals | Science Based Targets
Hallmark’s sustainability efforts are far-reaching and grounded in what scientists indicate is needed to prevent the most dangerous impacts to the planet. In partnership with the Science Based Targets initiative, our approved 2030 targets for reducing global emissions include: