Hallmark Publishes First Social Responsibility Report

Hallmark has released its inaugural Social Responsibility Report which features initiatives in 2016 from operations in Kansas City and around world provide a more complete story about the global company’s diverse portfolio of businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crown Media Family Networks, Crayola and Crown Center.

“This report marks the first time Hallmark has published a consolidated story of our work in community involvement, environmental stewardship, and diversity and inclusion,” explained Don Hall, CEO. “While some may call it being ‘responsible,’ we view them as business imperatives.”

In its 2016 Social Responsibility Report, the company features operating business stories and an overview of its presence around the world; profiles of diverse leaders from Crown Media, Hallmark Greetings, Crayola and Halls Kansas City offer insights into their leadership styles and business; and testimonials from representatives of organizations and communities the company serves offer additional outside perspectives.

In addition, results are provided highlighting Hallmark’s 2016 community involvement, sustainability, and diversity and inclusion progress including:

• Providing $32.1 million in cash and product donations to nonprofits
• Diverting 35.7 million pounds of waste from landfills
• Receiving 12 awards for our work in Diversity & Inclusions, including being named “Best Places to Work” by the Human    Rights Campaign for the second straight year

The report can be viewed in the Corporate Citizenship section of Hallmark.com.

“Caring in Action, the theme for the 2016 report, underscores our commitment to making a difference and giving back,” said Hall. “And through this report, more people will know how we are doing that.”