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August 4, 2017

Hallmark Publishes First Social Responsibility Report

Hallmark has released its inaugural Social Responsibility Report which features initiatives in 2016 from operations in Kansas City and around world provide a more complete story about the global company’s diverse portfolio of businesses including Hallmark GreetingsHallmark Retail, Hallmark Home & Gifts, Crown Media Family NetworksCrayola and Crown Center.

“This report marks the first time Hallmark has published a consolidated story of our work in community involvement, environmental stewardship, and diversity and inclusion,” explained Don Hall, CEO. “While some may call it being ‘responsible,’ we view them as business imperatives.”

In its 2016 Social Responsibility Report, the company features operating business stories and an overview of its presence around the world; profiles of diverse leaders from Crown Media, Hallmark Greetings, Crayola and Halls Kansas City offer insights into their leadership styles and business; and testimonials from representatives of organizations and communities the company serves offer additional outside perspectives.

In addition, results are provided highlighting Hallmark’s 2016 community involvement, sustainability, and diversity and inclusion progress including:

  • Providing $32.1 million in cash and product donations to nonprofits
  • Diverting 35.7 million pounds of waste from landfills
  • Receiving 12 awards for our work in Diversity & Inclusions, including being named “Best Places to Work” by the Human    Rights Campaign for the second straight year

The report can be viewed in the Corporate Citizenship section of

“Caring in Action, the theme for the 2016 report, underscores our commitment to making a difference and giving back,” said Hall. “And through this report, more people will know how we are doing that.”

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.