Kansas City, Mo. (Jan. 29, 2018) — As vinyl records see an unprecedented resurgence, Hallmark is releasing the first-ever Vinyl Record Cards this Valentine’s Day. The collection will include three cards with exclusive 7-inch vinyl records featuring songs from legendary Atlantic Records artists Bruno Mars, Aretha Franklin and INXS.
“At Hallmark, we are merging music trends with greeting cards to take card giving and receiving to the next level,” said Tom Brantman, creative director – Hallmark Greetings Innovation. “Sharing and enjoying music with others is an experience that spans all generations and brings people together in a way that other things can’t. Our vinyl record cards do just that: they offer more than a sentiment – they are a gift in themselves.”
First of their kind, each Hallmark Vinyl Record Card comes with a 45 RPM vinyl record featuring two songs from each artist built into a sleeve on card’s cover. Just remove the record, put it on any record player and enjoy the music.
“We are thrilled to be partnering with Hallmark on the launch of such an innovative product,” said Mark Pinkus, President of Rhino Entertainment, who oversees the Atlantic Records catalog. “With the renewed popularity of vinyl, especially among younger generations, we see this as an amazing opportunity to showcase classic songs, along with current hits, to the card buying public.”
Look for Hallmark Vinyl Record Cards anywhere Hallmark cards are sold, or shop the cards online at Hallmark.com and Amazon.com. In addition to Valentine’s Day Vinyl Record Cards, Hallmark will launch new Vinyl Record Card designs for birthdays later this year.
Valentine’s Day is the second-largest holiday for giving greeting cards, with an estimated 114 million Valentine’s Day cards exchanged industry-wide. This year, the Hallmark Valentine’s Day card collection features more than 900 designs to recognize all types of relationships including romantic, friendship, familial and more.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 28,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.
About Rhino Entertainment
Rhino Entertainment is the catalogue development and marketing division of Warner Music Group. Founded in 1978, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds with an emphasis on flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, and a strong social conscience. Rhino has also expanded the definition of what a catalogue music company is, as evidenced by the label’s name and likeness representation deal with Frank Sinatra, its multi-faceted relationship with the Grateful Dead, and releasing new albums by heritage artists such as Jeff Beck and Cyndi Lauper. The catalogue of more than 5,000 releases includes material by Led Zeppelin, Eagles, David Bowie, Fleetwood Mac, Aretha Franklin, The Doors, Chicago, Ray Charles, Black Sabbath, John Coltrane, Yes, Phil Collins, The Ramones, and The Monkees, among many others.
About Atlantic Records
Atlantic Records celebrated its 65th Anniversary in 2013. Founded in New York City, the label literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world’s most popular recording artists, among them Kelly Clarkson, Bruno Mars, Sia, Ed Sheeran, Death Cab for Cutie,Cardi B, Lil Uzi Vert, Flo Rida, Kevin Gates, David Guetta, Matchbox Twenty, Melanie Martinez, Janelle Monáe, Jason Mraz, Panic! At the Disco, Paramore, Christina Perri, Charlie Puth, Coldplay, Skrillex, Trey Songz, Twenty One Pilots, Rob Thomas, Wiz Khalifa, and many more.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 20,000 worldwide, the approximately $3.8 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three linear cable channels, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, and Hallmark Movies Now, a subscription video on-demand streaming service. The company also features Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and Twitter.