Corporate Social Responsibility

— UPDATED NOVEMBER 2023 —

“Caring in Action” is the story of how we’re turning our company’s culture of caring into meaningful action.

Our approach to corporate social responsibility ties back to Hallmark’s promise of helping you live a more caring, connected life full of meaningful moments. It encompasses the efforts of our entire brand portfolio including Hallmark Global, Crayola, and Hallmark Media. We know our efforts account for only a small portion of the work that needs to be done, so we focus our investments toward making a difference in three key areas: our people, our community, and our planet.

In 2022, Hallmarkers once again delivered on our commitment to changing the world one caring step at a time. We launched a new sustainability four-point plan and received approval of our Science-Based Target for reducing greenhouse gas emissions. We continued to make progress toward our goals for diversity, equity, and inclusion and welcomed new employee groups. And we showed up for our communities with care and creativity at a time when they needed it the most.

Whether we’re helping to build deeper human connections through our greeting cards, gifts, and heartwarming movies or fostering creativity and innovation through the products and experiences we create for children, we do so in service to our brand promise and with the belief that when you care enough, you can change the world.