KANSAS CITY, Mo. (September 4, 2018) – Carolyn Spriet, an executive with more than 20 years of experience in the consumer goods industry in Canada, today joins Hallmark as president of Hallmark Canada, succeeding Cindy Mahoney, who was promoted to co-CEO Hallmark International, earlier this year.
In her role as president, Spriet will assume ownership of the vision, strategy, business operations and key customer relationships for Hallmark Canada to build on this success.
“With her extensive experience in the Canadian market – as well as her focus on continuous improvement and cost structure transformation – Carolyn will be uniquely positioned to leverage her knowledge of the Canadian retail landscape to help us win,” says Mahoney. “I have complete confidence that she will be a strong and effective leader for our business and our retailer relationships.”
Most recently, Spriet was vice president and general manager for Sun Products Canada, a stand-alone division of a private equity venture created with the acquisition of Unilever’s laundry business. After championing the start-up of the private-label company, she went on to lead a cross-functional team of more than 60 employees to deliver results in sales, trade and brand marketing strategy, logistics and customer relationships. Prior to that, Spriet spent 15 years with Unilever Canada, in leadership roles across customer development, brand and marketing.
Spriet received a bachelor’s degree in business administration from Wilfrid Laurier University in Waterloo, Ont.
About Hallmark Canada
Hallmark Canada has been helping Canadians with their social expression needs for more than 100 years. The true heritage of Hallmark is deeply rooted in Canada. Equipped with only 125 card designs and 10 employees, the William E. Coutts Company sold greeting cards across Canada (1916 — 1931). In the 1930’s, the company merged with family-owned Hallmark Cards, Inc. Headquartered in Kansas City, Missouri and employing more than 28,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Today, Hallmark Canada sells products in more than 4,000 locations across Canada.
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