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September 30, 2017

About Hallmark Product Donations

Hallmark makes product donations through some 150 existing non-profit partnerships rather than responding to individual requests. Here’s how and why.

We give primarily to non-profit organizations that can sort and store large wholesale quantities – representing millions of dollars in wholesale value — then redistribute them to other non-profit groups to make available to those in need. For example, in Kansas City, we give cartons of unsold products to the local Salvation Army. Their volunteers unpack and organize the products in their warehouse, and once a month invite other area agencies to select items that can be useful to the people they serve. The VFW Foundation and other organizations serving all branches of the military receive surplus products to redistribute as well.

We have learned from experience that in disaster situations, supplies sent with the best of intentions may cause additional work for those providing relief services. So we donate for disaster relief through the agencies providing these services, such as Salvation Army, American Red Cross and Heart to Heart International, and in some cases encourage financial contributions from Hallmark employees through a donation match.

With few exceptions, such as military personnel stationed overseas, Hallmark does not donate individual greeting cards, but instead recommends recycling them. This policy protects the business interests of independent retailers who otherwise might be affected if their local market is flooded with donated greeting cards. Caring and responsible corporate citizenship is important to Hallmark, and so is building strong partnerships with the independent retailers who sell the products we create.

While we are currently unable to review new requests for product donations, we invite you to learn more about Hallmark’s community involvement programs here.


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About Hallmark

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.