Hallmarket 2025



Hallmarket is an art festival featuring one-of-a-kind products created and sold by Hallmark employees and retirees. The festival was created to celebrate Hallmark’s 100th anniversary in 2009, and has become a community-favorite event during the past decade.
Call for Artists: 2025 Hallmarket Art Festival
Hallmarket Call for Artists is now open! This year’s event will return to Crown Center Square on Saturday, Sept. 13, 2025 from 10 a.m. – 4 p.m.
As always, the event is open to the public and free to attend. We look forward to showcasing a variety of art reflecting the diverse talents of Hallmark employees and retirees, including photography, ceramics, fine art, jewelry and more. Now is your chance to sign up!
Call for Artists open now through Friday, July 11
Artists may reserve a 10’x10’ booth space, a 6’ table placed inside a communal tent or a shared 6’ table as part of the Hallmarket Collective. This last option is a great one for those who are uncertain if they’ll have enough product to fill a 10’x10’ booth or a 6’ table, or simply want to ‘test the waters’. Before registering, please read the 2025 Hallmarket Artist Participation Requirements. By submitting your registration form, you agree to these requirements. Artists will be responsible for all transactions and payment processing.
Register here by Friday, July 11 to participate as an artist and sell your personal artwork.
Information Sessions
Anyone interested in participating is invited to join our Call for Artists Information Session on Tuesday, July 1 from 12:00 – 12:30 p.m. CST. This is your time to ask questions and learn about participating in this year’s event. Join via this link.
In the coming weeks, we’ll host additional event information and learning sessions to provide more details on what to expect, share best practices for creating your booth and provide an opportunity to ask questions of Hallmarket veterans.
Have additional questions? Email Hallmark Events.