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The Next Chapter for Crown Center and Kansas City

Kendrick, Kehoe, Sherman, Hall, and Lucas holding up custom Royals jerseys with their last names on it.

On April 21 of this year, we announced an important development regarding Crown Center—news that we wanted to follow up on directly with you, our valued retirees.

For several months, Dave and I had spent time reflecting together on conversations unfolding in our hometown around the Kansas City Royals and their search for a new ballpark. Like many of you, we grew up with the Royals as part of the fabric of Kansas City, and we followed this process closely, guided by a shared hope that baseball would remain rooted here.

After a long and thoughtful journey, the Royals have selected Crown Center as the future home of their new ballpark. This decision represents far more than a stadium. It reflects a commitment to community, connection, and creating shared experiences that bring people together—values that have always defined Crown Center and Hallmark.

Crown Center was built on a vision shaped by our grandfather, Joyce C. Hall, and our father, Donald J. Hall—a belief in creating a place where people gather, celebrate, and make lasting memories. That vision has been carried forward by generations of Hallmarkers, including you, and it continues to guide this next chapter.

As part of this plan, the new stadium is expected to be located on the current site of Hallmark’s headquarters. We know this comes with a mix of emotions. For so many of you, this building holds years or decades of memories, relationships, and meaningful work, and its significance is deeply felt. As we look ahead—with many details still being thoughtfully planned to honor that legacy while shaping what comes next—we are exploring thoughtful ways for retirees to reconnect with and reflect on those memories as part of this transition.

Dave and I are deeply proud of the role Crown Center is playing in helping shape Kansas City’s future, and we are especially grateful for all you have done over the years to make Hallmark, Crown Center, and our community such meaningful and enduring places.

With sincere appreciation,
Don Hall, Jr.