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May 5, 2017

Women Become Their Moms… And They’re Mostly Happy About It

Hallmark study confirms long-held belief about motherhood, just in time for Mother’s Day; Each generation thinks the transformation happens at a different age

A recent Mother’s Day study by Hallmark Cards, Inc., shows that on average, 36 is the age when U.S. women believe they’ve turned into their mothers. This realization is typically triggered by saying something that her mother used to say when she was a child. And most often, that phrase is: “Because I said so.”

“When a woman has a child, she often feels closer to her own mother. She’s living through experiences that make her appreciate her mom even more,” says Nancy Cox, insights and analytics manager – Hallmark. “But it often takes a while longer for her to feel like she has turned into her mother. Moms told us they pause when it happens. And most moms said they feel amused, happy, surprised or proud when someone else points it out.”

Although 36 was the average age across all women for when they feel they become their mothers, each generation put that number closer to her own age:

  • Millennials (women ages 18 to 37) said it happens at 25.
  • GenX women (ages 38 to 51) said it happens at 35.
  • Women ages 52 to 70 said it happens at 43.

“Moms are influential forces in a child’s life, and whether it’s nature or nurture, as adults we see those ‘mom’ traits and tendencies showing up in our own personalities,” said Cox. “It’s surprising that they seem to be so universal.”

Top Five Sayings that Show You’ve Become Your Mom

  1. “Because I said so.”
  2. “I’m not going to ask you again.”
  3. “Because I’m the mom.”
  4. “You’re bored? Why don’t you (do chore that needs doing)?”
  5. “I’m not asking, I’m telling.”

Top Five Actions That Show You’ve Become Your Mom

  1. Saying to kids what your mom said to you
  2. Carrying on the same holiday traditions
  3. Crying when your kids make you happy or proud
  4. Doing the things that used to drive you crazy
  5. Calling your mother more often

Mother’s Day is Sunday, May 14. Visit to shop for Mother’s Day cards and gifts or to find a retailer near you.

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Jaci Twidwell
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.