February 28, 2018

PopMinded by Hallmark Sets Its Sights on Seattle—With Exclusive Products

Emerald City Comic Con planned as next stop for Hallmark’s pop-culture initiative.

Star Wars Boushh & Han in Carbonite Enamel Pins

KANSAS CITY, Mo. (February 28, 2018) – PopMinded by Hallmark will generate its brand of pop-culture excitement next week in Seattle, Wash., with a first-ever appearance at the region’s premier fan event.

PopMinded, which debuted nationally in 2016, is Hallmark’s way of celebrating fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever-popular products through its event pop-up store.

Look for PopMinded’s pop-up shop at Emerald City Comic Con, scheduled March 1-4 at Washington State Convention Center in Seattle. For this show, PopMinded will introduce an expanded line of PXL8® collectible enamel pins featuring stylized 8-bit renditions of favorite characters—including one pin that is exclusive to the show.

Marvel Comics hero Black Panther is the inspiration for a PXL8 pin available exclusively to Emerald City Comic Con attendees. A trio of two-pack PXL8 pins also will be available at the show: Ant-Man and the Wasp of Marvel Comics, Aquaman and Mera of DC Comics, and Boushh and Han Solo in Carbonite of Star Wars: Return of the Jedi.

The three two-packs listed above also will be available at PopMinded’s pop-up store planned for Comic-Con®, scheduled July 19-22 in San Diego, Calif., and New York Comic Con, scheduled Oct. 4-7 in New York City.

Additional details including prices for each product will be announced at the events.

Look for a complete 2018 convention schedule for PopMinded including details of this year’s event-exclusive products to be announced this spring.

For more information about PopMinded by Hallmark and the products offered, visit PopMinded.com

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AQUAMAN and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s18)

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Comic-Con is a registered trademark of San Diego Comic Convention.

Media Contacts

Carrie Bratcher
Hallmark Cards, Inc.
816-274-4873
newsroom@hallmark.com

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola^® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter.