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July 11, 2018

PopMinded by Hallmark Prepares for Comic-Con International 2018

Hallmark Keepsake Ornaments, itty bittys® and gifts among items available at San Diego fan event


KANSAS CITY, Mo. (July 5, 2018) — PopMinded by Hallmark is putting the final touches on plans for its annual trip to San Diego, Calif., for Comic-Con International—the nation’s largest pop-culture fan gathering—with limited quantities of products and collectibles developed exclusively for attendees of the event, scheduled July 19-22.

PopMinded, which debuted in 2016, is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products available only through convention pop-up stores.

Hallmark Keepsake Ornament designs, itty bittys® plush characters, and other gift items will be on display and for purchase for fans of popular entertainment franchises, including Star Wars™, Marvel Comics, Star Trek™, DC Comics™, Harry Potter™ and many more.

Items will be sold in limited quantities from two locations within the convention’s Exhibit Hall: Booth 1505 and Booth 2913-K.

Booth 1505, a PopMinded space added in 2017, will offer additional Keepsake Ornaments, itty bittys plush and other gift products inspired by a variety of pop-culture icons and franchises. Shoppers at Booth 1505 will also be able to get a peek at a handful of upcoming products, and take away a free button featuring a sneak peek Aquaman™ itty bittys® plush character from DC’s upcoming Aquaman™ movie.

Booth 2913-K is PopMinded’s usual space within the Lucasfilm Pavilion, and it will be the destination to purchase all their event exclusive products as well as their core line of Star Wars-themed products. Highlights of the week at the Lucasfilm Pavilion booth include Star Wars character visits, daily button giveaways featuring 2018 Star Wars Keepsake Ornaments, and sneak peeks of select Hallmark’s Star Wars products to be released in late 2018 and during 2019.

PopMinded is pleased to welcome actor Doug Jones to Booth 2913-K for a limited signing event planned 5-6 p.m. Saturday, July 21. Jones, who portrays Lt. Saru on the CBS All Access series “Star Trek: Discovery,” will sign a limited number of 2018 Hallmark Keepsake Ornaments of the U.S.S. Discovery at the event. Tickets required for the signing will be handed out on a first-come basis at 4 p.m. Saturday, one hour before the signing, in Booth 2913-K. Tickets will be given only to persons with a U.S.S. Discovery ornament in hand, whether purchased previously or from a PopMinded location in the Comic-Con Exhibit Hall. Limit one ticket for one ornament signature per person. Jones will sign no other items. Additional details will be available at the PopMinded booths.

A ticketing system for fans buying PopMinded event exclusives will begin at this year’s Comic-Con International. Tickets will be distributed for daily sales on a first-come basis when the show opens at Booth 2913-K, where sales will be conducted. Sales of most exclusive products will be reserved for ticketholders during the first three hours of each day of the convention, then will open up for all. PopMinded’s longstanding policies regarding exclusives sales including purchase caps, daily allocation limits and Sunday exhibitor sales will remain in effect. This ticketing system is intended to relieve attendees from long wait times and line caps while accommodating facility fire codes. More information on our ticketing system will be available at Booth 2913-K.

Check our Hallmark Newsroom  or for more detailed information on event exclusives. Additional details about prices and daily allocations for event-exclusive products as well as activity plans will be announced at Comic-Con.

For more information about PopMinded by Hallmark and the products offered, visit


AQUAMAN and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s18)

TM & © 2018 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.

© 2018 MARVEL

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. WB SHIELD:  TM & © WBEI.  J.K. ROWLING’S WIZARDING WORLD ™ J.K. Rowling and

Warner Bros. Entertainment Inc. Publishing Rights © JKR.  (s18)

All DC characters and elements © & ™ DC Comics. (s18)

Comic-Con is a registered trademark of San Diego Comic Convention.

Media Contacts

Jaci Twidwell

Hallmark Cards, Inc.


About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.