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PopMinded by Hallmark will help celebrate all things Disney later this month by bringing limited quantities of products and collectibles developed exclusively for Disney’s biggest fans at this year’s D23 Expo.

PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.

PopMinded will appear at D23 Expo, scheduled July 14-16 at Anaheim Convention Center in Anaheim, Calif. Exclusives available to D23 Gold Members include:

  • Mickey’s Magical Railroad, a repainted version of a Keepsake Ornament first offered in stores this year. This  ornament has a total production run of 900 and sales at the event will be limited to 300 per day.
  • Snow White and Prince Charming will be offered as an itty bittys two-pack. In all, 900 sets were produced and  sales at the event will be limited to 300 per day.
  • A smooching Mickey Mouse and Minnie Mouse adorn a resin event-exclusive perpetual calendar. The calendar  has a total production run of 800, and 266 of them will be offered for sale each day.

Attendees visiting PopMinded at Booth 3357 will be able to purchase an assortment of Hallmark’s Disney-inspired products. Displays will feature available products featuring Disney, Marvel and Lucasfilm characters as well as others sold in stores or online. Additional details about prices for each exclusive product as well as activity plans for D23 Expo will be announced at the event.

For more information about PopMinded by Hallmark and the products offered, visit


Media Contacts

Carrie Bratcher
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.