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KANSAS CITY, Mo. (August 8, 2022) — PopMinded by Hallmark returns to celebrate all things Disney later this summer by bringing an event-exclusive Keepsake Ornament and previews of collectibles developed for Disney’s biggest fans at this year’s D23 Expo.

PopMinded continues Hallmark’s annual tradition of providing access to their ever-popular event-exclusive products. Since 2016, PopMinded has served as Hallmark’s way of celebrating fandom with gifts and collectibles created and curated with all fans in mind.

PopMinded will appear at D23 Expo, billed as the ultimate Disney fan event, scheduled September 9-11 at Anaheim Convention Center in Anaheim, Calif.

Event Exclusive Keepsake Ornament

Exclusive to the show will be Disney Mickey Mouse Radio, a repainted version of a Keepsake Ornament first offered in stores in 2021. Turn the dial to see the radio illuminate and hear a variety of fun and festive holiday broadcasts. This ornament has a total production run of 900 and sales at the event will be limited to 300 per day. Additional details including prices and activity plans for D23 Expo will be announced at the event.

Visit the PopMinded D23 Booth

Attendees visiting the PopMinded booth will be able to purchase a variety of Hallmark’s Disney-inspired products. Displays will feature sneak previews of planned products featuring Disney, Marvel and Star Wars characters to be sold in stores and online.

For more information about PopMinded by Hallmark and the products offered, visit




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PopMinded by Hallmark is the company’s pop-culture collection of products and experiences.

Media Contacts

Eva Gregory
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.