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July 10, 2020

PopMinded by Hallmark To Offer Exclusives at Comic-Con@Home Virtual Event

Hallmark Keepsake Ornaments, itty bittys® and PXL8 enamel pins among items planned

UPDATE: October 2, 2020

PopMinded by Hallmark will be participating in the online replacement for New York Comic Con, Metaverse, taking place October 8-11. You can find the exhibitor page in the virtual exhibit hall with links to exclusives, as well as core product lines from Star Wars, Harry Potter, DC Comics, Marvel, Star Trek and many more.

As promised, this year’s event exclusives, first sold at Comic-Con@home and later at the first installment of Metaverse, the remainder of the allotment of exclusives will be available during this October Metaverse event beginning on Thursday, October 8, 2020 at 11AM CDT.

In addition to the five 2020 event exclusives, Hallmark has a small amount of the 2019 event exclusive Harry Potter™ Sybill Trelawney™ itty bittys® that will be available for purchase.

If you plan to purchase more than one the exclusive designs, visit’s PopMinded page to select from the full assortment.

If you plan on purchasing only an individual exclusive, here are the links for each:

Harry Potter™ Professor Boggart Snape™ Keepsake Ornament

Star Wars: The Empire Strikes Back™ Imperial Probe Droid™ Metal Keepsake Ornament
Due to the high demand for this ornament, a limited amount of quantities have been added, changing the production run from 3,200 to 4,700. The added run quantities will be reflected on packaging and will not ship until early December and therefore, will be available for “pre-order” during this window.

Star Wars: The Mandalorian™ The Child™-themed PXL8™ Enamel Pin
Due to the high demand for this item, a limited amount of a quantities have been added and will not ship until early December and therefore, will be available for “pre-order” during this window.

MARVEL Deadpool itty bittys®

Harry Potter™ Sybill Trelawney™ itty bittys®

All event exclusives have limited availability while supplies last. Purchases are limited to one of each exclusive per person, per order.

For more information and updates go to and follow @popminded on Instagram.


UPDATE: August 7, 2020

PopMinded by Hallmark will be participating in Reedpop’s Metaverse August 13-16 via an online exhibitor page that will feature links to core product shopping as well as two exclusives, the Deadpool itty bittys and The Star Wars™ Imperial Probe Droid™. Due to the overwhelming demand of the Probe Droid Event Exclusive, additional inventory is available for sale on August 13, at 9AM PDT / 11AM CDT. Go here to purchase that directly. Item will be one per customer on a first come, first served basis while supplies last. In addition, to support this demand, we are doing a small second run to support events throughout the rest of the year, including New York Comic Con, Star Wars Celebration and our Keepsake Ornament Club members. The initial run quantities were 3,200, and we will be increasing the total run quantity to 4,700, still limiting the exclusivity of the item.


UPDATE: July 10, 2020

In light of recent cancellations of conventions due to COVID-19, PopMinded will now be offering the list of exclusives below online July 22-26 at the Comic-Con@Home virtual event, planned in place of Comic-Con® International: San Diego, as well as October 8-11 either online or in person during New York Comic Con. A small allotment still will be made available for current Keepsake Ornament Club members only. Click here for a preview of the exclusives.

Due to schedule changes for the Official Star Trek Convention Las Vegas, PopMinded will no longer be attending. The Star Trek exclusive ornament will no longer be made available at this event.

Due to the cancellation of Emerald City Comic Con, Planet Comicon Kansas City and Star Wars Celebration, exclusives planned for those events will no longer be available. Stay tuned for more information regarding exclusives specific to Star Wars Celebration.

To purchase the exclusives during the Comic-Con@home virtual event July 22-26, find our exhibitor page on the Comic-Con@home website starting at 9am PDT Wednesday July 22. Click on any of the exclusive products shown, then in the pop-up window, click on the link titled ‘visit website’ to be taken to a special page on for purchasing.

Note: Purchases are limited to one of each of the exclusives per transaction. The exclusive quantities will be first come, first serve. We will not have daily allocations for this event.


KANSAS CITY, Mo. (February 26, 2020) — Update April 21, 2020: In light of the cancellation of International Comic-Con San Diego this year, PopMinded by Hallmark is exploring other avenues of virtual convention participation where our 2020 event exclusives can be made available to fans. We will also continue to offer these exclusives at other conventions later this year (Emerald City Comic Con, Planet Comic Con and New York Comic Con). In the event that these are also canceled and inventory is left over after any virtual convention participation, we may offer our exclusives online, closer to the end of the year. Stay tuned for future announcements.

PopMinded by Hallmark has announced this year’s new limited quantities of products and collectibles developed exclusively for fan events, some of which will start selling March 20 at Planet Comic Con in Kansas City, Mo.

PopMinded, which debuted in 2016, is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products available only through convention pop-up stores.

Hallmark Keepsake Ornament designs, itty bittys® plush characters, and the popular PXL8 enamel pins will be sold in limited quantities at these events on Hallmark’s 2020 convention calendar. View the calendar at

Limited availability items include:

Star Wars

  • Imperial Probe Droid-themed Keepsake Ornament features a metal rendition of the infamous, spindly armed reconnaissance droid in honor of the 40th Anniversary of Star Wars: The Empire Strikes Back™ priced at $35 with a total production run of 3,200.
  • The Mandalorian™ The Child™-themed PXL8 Enamel Pin features a stylized rendition of the lovable, mysterious bounty from the Disney + series The Mandalorian™. At a total production run of 2,500, it will be sold for $8 at most events in limited daily allotments.

Harry Potter™

  • Professor Boggart Snape Keepsake Ornament depicts the iconic moment when Neville Longbottom imagines the idea of Snape in his grandmother’s clothes to defeat the boggart. This ornament is priced at $25 with a total production run of 3,350.

Star Trek

  • Tribble (exclusive 2020 variant) Keepsake Ornament is inspired by the furry little spawning aliens from the Original Series episode, “The Trouble with Tribbles.” It features a different material and color than the version released in stores in 2019. The ornament is priced at $25 with a total production run of 3,350.


  • Deadpool itty bittys® depicts a stylized rendition of everyone’s favorite chimichanga-eating, unicorn-loving, merc with a mouth, created in specialty packaging with maximum effort! The collectible is priced at $10 with a total production run of 2,500.

Boggart Snape and Tribble Keepsake Ornaments along with The Child-themed enamel pin will be available March 20-22 at Planet Comicon in Kansas City, Mo. . The Imperial Probe Droid Keepsake Ornament and Deadpool itty bittys® will be joining this lineup for Comic-Con® International: San Diego, July 23-26, and continue on to New York Comic Con, October 8-11. A limited amount of the Tribble Keepsake Ornament will be available at the Official Star Trek Convention in Las Vegas, August 5-9. Additionally, a limited amount of the Imperial Probe Droid-themed will be available at Star Wars Celebration Anaheim, August 27-30, along with three additional yet-to-be-announced collectibles that will be exclusive to that event. Exclusives are planned to be made available at the to-be-rescheduled Emerald City Comic Con and additional exclusives may be announced at a later date.

PopMinded’s line of PXL8® style collectible enamel pins will continue to feature 8-bit renditions of favorite characters exclusive to 2020 events. Designs will be announced closer to each event.

An assortment of Hallmark pop-culture products from its stores also will be available at each event.

In addition, a very limited number of 2020 event-exclusive Keepsake Ornaments will be available for sale later this year to members of the Keepsake Ornament Club. Information for joining the club can be found online at

At the end of the 2020 convention season in October, remaining stock of the year’s event exclusives may be made available for sale online. Check for details at

Additional details about daily allocations for each event exclusive product as well as activity plans for each event will be announced closer to the respective convention dates.

For more information about PopMinded by Hallmark and the products offered, visit or follow @popminded on Instagram.


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About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.