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June 27, 2018

New Caring in Action Report Highlights Hallmark’s 2017 Social Responsibility Results

KANSAS CITY, Mo. (June 27, 2018) – Hallmark has released its second annual Caring in Action Social Responsibility Report featuring work during 2017 made by the global company’s diverse portfolio of businesses in the areas of community, diversity and inclusion and sustainability.

“When you care enough, even just to start something small, meaningful change can be created,” explained Don Hall, CEO. “While we understand there is always more to do, and we intend to keep doing more, we are proud of the work described in this year’s report and the many Hallmark employees who have put caring into action.”

In its 2017 edition of Caring in Action, the company features stories from its businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crayola, Crown Media Family Networks, and Crown Center. Also included is an overview of its workplace culture, profiles of diverse leaders from Corporate Strategy, Hallmark Greetings, Crown Center and Crown Media offering insights into their leadership styles and business; and testimonials from organizations and communities Hallmark serves.

Results highlight Hallmark’s 2017 community involvement, sustainability, and diversity and inclusion progress including:

  • Donated 240,000 meals through Harvesters, accumulated 53,000+ volunteer hours, and helped to aid more than 1,100 nonprofits
  • Surpassed its 2020 goals of sourcing 99 percent of its paper from known, sustainable sources and ensuring 56 percent of recycled fiber was used in packaging and merchandising.
  • Earned recognition as one of the “Best Places to Work” by the Human Rights Campaign for the third straight year, in addition to being named one of America’s Best Employers by Forbes and Statista.

The report can be regularly found on the About page of Hallmark’s corporate website.

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.