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Hallmark Cards is celebrating 12 wins at the 28th annual Greeting Card Association LOUIE Awards. Consumers know the Hallmark brand stands for quality, innovation and ‘the very best.’ This weekend, the international greeting card industry recognized that work at the International Greeting Card Awards Competition during the National Stationery Show® in New York City. Since 1988, the LOUIE Awards have recognized the most outstanding art, editorial and design of greeting cards.

Rising to the top among 1,000 plus competitor entries, were Hallmark’s innovative greeting cards for holidays and occasions.

“At Hallmark, we are dedicated to breakthrough ideas, formats and inventions that inspire consumers to connect,” said Darren Abbott, vice president of creative at Hallmark Cards. “Innovation is an integral part of our product development and we continue to invest in those unique creative capabilities.”

The award-winning Hallmark lineup includes cards for Birthday, Children’s, Father’s Day, Friendship/Encouragement, Humor, LGBTQ, Romantic, Valentine’s Day and more. Many of the award-winning cards come from the brand’s top lines, including Hallmark Signature, Shoebox and Studio Ink. Hallmark also received a “Print and Production Excellence” award. To see a full list of the winning cards, click here.

Hallmark produces approximately 10,000 greeting cards annually. You can find Hallmark greeting cards in more than 30 languages in more than 100 countries. They are available on and at Hallmark Gold Crown® stores nationwide, as well as drug stores, mass merchandise stores, discount stores, grocery stores and other fine retailers. Visit to find a store near you.

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.