Hallmark to make May the 4th a day long remembered

KANSAS CITY, Mo. (April 30, 2019) — Celebrating with Star Wars fans, Hallmark announces plans to launch new products and deals in Hallmark Gold Crown® stores and online on Star Wars Day on May the 4^th.

“Celebrating Star Wars Day annually with fans has become a Hallmark tradition,” Christine Taylor, Hallmark Licensing explains. “We’ve been creating Star Wars products at Hallmark for 25 years, and being huge fans of the franchise, we love continually reinventing new ways to help friends, fans, and families to connect through their shared love of the creatures, the characters, the ships, and all the memorable moments and quotes.”

The newest items to join the Hallmark galaxy of Star Wars products include a Star Wars Day exclusive Hallmark Keepsake Ornament of the iconic Star Wars Medal of Yavin. Great new Star Wars gifts expand a robust collection of products that feature favorite characters and famous movie lines. New fan favorites include kitchen accessories such as a Chewbacca themed apron and Millennium Falcon grilling spatula. Collectors will also be excited to see the new itty bittys® plush character of Luke Skywalker in the X-34 Landspeeder designed from a deleted scene in Star Wars: A New Hope. Other items including Hallmark Keepsake Ornaments will be available for preordering.

Hallmark eCards has also created an exclusive stop-motion animated Star Wars Day eCard featuring Star Wars itty bittys® available to new and current subscribers. In addition, Hallmark eCards has produced a sharable video version that can be accessed and shared from the Hallmark eCards Facebook page. This exclusive Hallmark eCard and video provides a fun way to celebrate Star Wars Day with friends and family.

Offers and Promotions

Hallmark Gold Crown stores will be offering in-store promotions for the celebration of Star Wars Day, including a free limited-edition four-piece pin set with a purchase of $15 or more on Star Wars merchandise. Fans shopping in stores and online at Hallmark.com will also receive “a fourth off” select Hallmark-branded Star Wars gifts. See offer page for details

More Star Wars Products Coming Soon

The 2019 Hallmark Keepsake Ornament line, which features Star Wars characters and starships, was just unveiled in the Dream Book and will be available starting in July in Hallmark Gold Crown stores and online. This year’s collection features the final starships in the Star Wars Storytellers series.

The complete selection of Star Wars items can be found in Hallmark Gold Crown stores and online at Hallmark.com; use the store locator to find a nearby store.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.