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April 3, 2020

Hallmark To Give Away Additional One Million Cards After Overwhelming Response to Original Announcement

Free card packs help people send paper hugs to those who need it most

KANSAS CITY, Mo. (March 30, 2020) – Hallmark Cards, Inc. announced today that it is doubling its one million card giveaway to two million cards after an overwhelmingly enthusiastic response from people who want to put more care into the world.


Within just a few days, Hallmark gave away the first one million cards, prompting the company to double down on its commitment to helping people connect. A card is a simple but meaningful way to tell someone you care during this time of social distancing.


“At Hallmark, we know how important it is to stay connected to each other and to acknowledge, support and thank the people around us, especially right now,” said Lindsey Roy, CMO of Hallmark. “We are inspired by how many people are using these cards to spread encouragement, love and gratitude around the country.”


Anyone in the continental U.S. can go to and sign-up to receive a free three-card pack, while supplies last. No purchase necessary. Kindness and intent to put more caring in the world is all you need to participate.


Check out stories of caring and share your own using #CareEnough. Visit to learn more and to request your free cards.

Media Contacts

Jaclyn Voran
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.