July 13, 2017

Hallmark Showcases the Art of Paper Craft with Wonderfolds

New line of cards features unique pop-up format, laser design and intricate details

Wonderfolds - Congratulations Hot Air Balloon Card

Wonderfolds - Dogs Celebrating You Birthday Card

Wonderfolds - Celebrate the Years 50th Anniversary Card

This summer, Hallmark is introducing a brand new line of cards that celebrates the art of paper craft. Wonderfolds are displayable works of art that stand on their own and can be admired from every angle. These intricately designed dimensional cards combine Hallmark’s distinct craftsmanship with our expertise in strengthening emotional bonds to create meaningful experiences for our customers.

“Wonderfolds are more than a greeting card, they’re carefully crafted gifts that lead to genuine Hallmark moments,” said Tom Brantman, creative director – Hallmark Greetings Innovation. “When someone opens one of these cards, they are opening up a miniature world to explore and the wonder of that discovery becomes a memory that lasts forever.”

Hallmark is launching the new card line with 30 unique and innovative designs appropriate for occasions such as birthdays, anniversaries, graduation, weddings and new baby. Each card folds flat then pops up onto base that allows the card to stand upright and be displayed. Every corner front to back is designed as part of the overall card story so it offers a 360-degree experience. The sender can write a personalized message on a small removable card that is woven into the design. Each card requires the careful attention of a team of Hallmark paper engineers, illustrators, designers and writers to bring the complexity and artistry of Wonderfolds to life.

“Hallmark has always taken great pride in our paper craft and Wonderfolds takes this to a whole new level by offering consumers a way to share a story through paper,” said Shannon Ortbals, product manager – Hallmark Greetings Innovation. “We are already looking forward to growing this line and providing even more opportunities for our customers to share these amazing Wonderfolds cards.”

Wonderfolds are available now exclusively at Hallmark Gold Crown Stores and Hallmark.com. To find a store near you, visit Hallmark.com/stores or shop the cards online at Hallmark.com/Wonderfolds.

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.
816-274-7217

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola^® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter.