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KANSAS CITY, Mo. (May 15, 2019) — This spring, Hallmark is expanding its selection of exclusive Harry Potter™ gifts and collectibles making Hallmark Gold Crown® stores a go-to destination for fans of the Wizarding World. The collection has new items including hi-tech ornaments, home decor, ceramics, plush, apparel and greeting cards.

“We know Harry Potter fans are passionate and share a real emotional connection to the Wizarding World,” said Christine Taylor, Hallmark Licensing. “These new gifts are designed to bring to life the memories and feelings they have toward their favourite characters and moments from the films.”

The gift collection is now available exclusively at Hallmark Gold Crown® stores across the country and online at Harry Potter™ Hallmark Keepsake Ornaments will be available beginning this July during the annual Ornament Premiere event in stores and online.

More detail about the new collection:

This collection features fresh styling and quotes inspired by the Harry Potter films in new and innovative formats, including oversized mugs, decorative quotes and more.

Hallmark Keepsake Ornaments once again will also make it possible to celebrate Christmas in the Wizarding World. This year’s offering includes three new interactive Hallmark Keepsake Storyteller Ornaments and a coordinating Christmas Tree Topper that recreate an epic scene from the iconic film Harry Potter and the Sorcerer’s Stone using light and sound. Two additional ornaments featuring the book cover from Harry Potter and the Chamber of Secrets™ and one inspired by Weasleys’ Wizard Wheezes will be available in 2019.

Last year, Hallmark introduced Harry Potter™ characters to its popular line of collectible itty bittys® plush collectibles. The beloved characters are reimagined from the films in a unique styling as small hand-held plush. This year seven more characters including Hagrid, Dobby, Luna Lovegood, and Professor McGonagall join Harry Potter, Professor Dumbledore and others in the lineup.

In partnership with Warner Bros. Consumer Products, Hallmark has delighted fans with Harry Potter greeting cards, ornaments and gifts for nearly 20 years. In August 2000, Hallmark announced their first line of Harry Potter products giving fans a new way to display their fandom.


About Wizarding World

More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling.  In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.

For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. WIZARDING WORLD trademark and logo © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s19)


Media Contacts

Carrie Bratcher
Hallmark Cards, Inc.

Lindsay Kiesel
Warner Bros. Consumer Products

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.