Hallmark’s Shoebox brand today announced that it will partner with the comedy brand Funny or Die to vet humor content for a new collection of Shoebox Funny Or Die greeting cards.
Funny Or Die collaborated with the creative team at Hallmark to develop designs and editorial for 24 cards, which will be displayed on FunnyorDie.com/Shoebox. Each week in April, six of the 24 cards will be posted for fans, consumers and followers to vote for their favorites. The 12 most popular cards will be produced by Hallmark for a Shoebox Funny Or Die card collecton.
“The Shoebox brand is irreverent, unexpected and sometimes edgy, which makes a partnership with Funny Or Die a natural fit,” said Sarah Tobaben, Creative Director – Shoebox. “We are excited to partner with Funny Or Die and see what resonates most with those who vote – and ultimately, to bring even more relevant and on-trend humor content to life in Shoebox.”
The Shoebox Funny Or Die collection will feature 12 Everyday cards and will be available at select Hallmark retailers in August 2017.
“There’s no guarantee that the internet will be around in 10 years,” said Dan Abramson, Editor-In-Chief of Funny Or Die. “Greeting Cards, however, are the only time-tested form of comedy. It’s about time we got in the game.”
Hallmark Cards, Inc.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide, including about 2,000 Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.