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KANSAS CITY, Mo. (Feb. 1, 2024) – Valentine’s Day serves as an occasion to recognize all relationships and to be intentional about demonstrating the power of love. Hallmark’s new Valentine’s Day collection offers a variety of greeting cards and gifts designed to complement Valentine’s Day celebrations of all kinds, for all types of love.

“On Valentine’s Day, we celebrate the profound significance of love,” said Roberta Abramson, senior creative product development director at Hallmark. “Love begins with all of us, and whether you’re celebrating a significant other, family member or best friend, sending a greeting card is a great opportunity to express gratitude and appreciation for the important relationships in your life.”

Commemorated annually on Feb. 14, Valentine’s Day is the perfect time to recognize the unique aspects of all relationships with a thoughtful greeting card or gift. With Hallmark’s selection of Valentine’s Day cards, shoppers will find one for everyone – from romantic cards for that special someone, to cute and sweet cards for kids and funny cards for friends.

For Significant Others

Although love is felt year-round, Valentine’s Day is a special occasion to express admiration for significant others. From handwritten sentiments to grand gestures, there are endless ways to make them feel special.

For Family and Kids

Valentine’s Day has become a family holiday for many, serving as an opportunity to deepen relationships and remind those closest to us how much they are loved. From home décor to gifts for children of all ages, Hallmark offers a multitude of ways to enhance celebrations between family members.

For Besties and Galentines

Valentine’s Day is a celebration of all kinds of love – not just romantic. Show some sweetness to galentines, best friends or chosen family this year with simple but thoughtful gestures.

Visit for more information, locate a Hallmark Gold Crown store, or sign up for Crown Rewards. As a Crown Rewards member, you can earn points on every purchase and receive exclusive savings and rewards. You can also find Hallmark greeting cards, gift wrap and gifts at retailers nationwide.

Media Contacts

Eva Gregory
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.