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January 28, 2022

Hallmark Names Sara Beth Burton to Lead Global Supply Chain Operations

Burton brings more than 20 years of experience at Hallmark, much of it in innovation and business leadership

Kansas City, Mo. (January 28, 2022) – Hallmark Cards, Inc. announced today the promotion of Sara Beth Burton to senior vice president of global supply chain. In this role, Burton will oversee supply chain planning, manufacturing, logistics, procurement and product integrity functions for Hallmark Global, the company’s greeting card and retail business.

“Sara Beth brings a wealth of experience, knowledge and innovative thinking to our global supply chain,” said Smith Holland, president of Hallmark Global. “Over the last two decades, her leadership has helped transform our business as she worked across business functions to produce and launch new business strategies.”

Burton’s career began at Hallmark in finance in 2001. Over the years, she has held positions in many different parts of the business before transitioning to digital commercialization where she built Hallmark’s greeting card business on Amazon from the ground up and launched the company’s omnichannel presence with more than 20 mass retailers. Most recently, Burton served as vice president of digital commercialization where she led the work to launch new, innovative capabilities like Hallmark’s all-new Sign & Send service on and expanded Hallmark’s Amazon business to its other platforms driving consecutive year-over-year growth across Amazon and direct-to-consumer channels.

“I am excited for this opportunity to lead Hallmark’s global supply chain operation,” said Burton. “This is a team that is leading the way in developing new ideas and capabilities to bring products to our consumers to help them live more caring and connected lives filled with meaningful moments.”

“In addition to Sara Beth’s countless business contributions, she has been a model for caring and connected leadership and a mentor to employees across the organization,” said Holland.

Burton is a graduate of Drake University and holds a Master of Accounting, as well as a Bachelor of Science in Accounting and Actuarial Science.

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.