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November 6, 2017

Hallmark Names New Chief Information Officer, Announces Peter Opalka as Senior Vice President, Information Technology

KANSAS CITY, Mo. (November 6, 2017) – Peter Opalka has joined Hallmark as senior vice president, information technology, serving as the company’s chief information officer. Opalka brings more than 21 years of experience in information technology leadership roles.

“Peter will provide vision and leadership for developing technology solutions that will help advance our retail, operational and business strategies,” said Dave Hall, president of Hallmark Cards, Inc. “His experience driving key cost initiatives on a global scale while delivering on business, consumer data and supply-chain initiatives will serve Hallmark well as we continue to grow our businesses.”

“I am excited to join such an iconic brand and bring my broad technology experience to Hallmark, a name and company that resonates so well with consumers,” said Opalka. “Technology is at the core of enabling growth, simplification and bringing new consumer experiences to life. I look forward to leading Hallmark’s information technology team, as we play our important part in helping the company create a more emotionally connected world.”

In this role, Opalka will be responsible for implementing a strategy to elevate Hallmark’s focus on providing a quality experience for our consumers, retail customers and internal business partners.

Opalka previously served as vice president–global infrastructure and IT service delivery with Unilever, and prior to that as vice president-business application services. Prior to Unilever, he served seven years in progressive IT management and leadership roles with Marriott International, Inc. and has also held several customer advisory board positions with IBM, CISCO and HPE.

Media Contacts

Andy DiOrio, APR
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.