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November 6, 2018

Hallmark Names Consumer Brand Veteran President of its Retail Business

KANSAS CITY, Mo. (November 6, 2018) – Steve Farley has been appointed president of Hallmark’s Retail business and will be responsible for leading its network of nearly 2,000 Hallmark Gold Crown stores as well as its ornament and gift businesses.

Farley brings more than 30 years of retail industry experience in both specialty branded and big box environments. He was most recently CEO-North America of Regus Corp. Prior assignments included serving as president of Yankee Candle, executive vice president of marketing and merchandising at Bombay Company, and senior vice president of marketing at Payless ShoeSource.

“I’m excited about Steve and the important capabilities he will bring to our team,” said Don Hall, CEO, Hallmark Cards, Inc. “His breadth and depth of retail experience in a wide range of retail and business environments; along with his brand affinity and consumer orientation will serve us well. Steve’s record and reputation of building strong, collaborative teams and cultures will be an asset to our retail business.”

“I am thrilled to be a part of such a wonderful company known for bringing people together,” said Farley. “Hallmark’s retail business is the ‘front lines’ of the company, representing the brand to our valued customers. I look forward to making that experience even more magical and memorable.”

Farley earned his bachelor’s and master’s degrees from Rutgers University in New Brunswick, New Jersey.

Media Contacts

Andy DiOrio

Hallmark Cards, Inc.

816-545-0243

Andy.DiOrio@hallmark.com

About Hallmark

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Hallmark Media is entertainment’s leading destination for feel-good content and operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+, launched in 2024, is our streaming service and membership program delivering the very best of Hallmark all in one place, featuring a blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and at Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.