KANSAS CITY, Mo. (February 1, 2022) — Hallmark Mahogany, the greeting card brand that has honored and celebrated Black culture for more than 30 years, today announced the launch of its second giveaway of 1 million greeting cards in celebration of Black History Month.
Starting today, consumers can visit Hallmark.com/ShowLoveMahogany to request a free three-card pack and share love, support and encouragement with the people in their lives (while supplies last). Following an incredible response to last year’s campaign, which featured cards from Mahogany’s newest collection, Uplifted & Empowered, this year’s three-card pack includes greetings centered on themes of resilience, inspiration and encouragement. The brand intends for this initiative to help enhance emotional connections between family, friends and the community by capturing what’s most valued about Black culture.
“Black History Month is a time of joy, remembrance and recognition of the Black community and the countless contributions Black Americans have made and continue to make,” said Alexis Kerr, vice president, Mahogany. “Given the incredible demand we saw during last year’s giveaway, we’re excited for this year’s campaign as it gives us the opportunity to inspire even more people to lift each other up, honor the past and embrace the future.”
For more than 30 years, Hallmark Mahogany has helped consumers celebrate what is most beloved about Black culture through brilliant and beautiful greeting cards and gifts for everyday occasions, holidays and milestones. The full selection includes cards for birthdays, Valentine’s Day, Mother’s Day, Father’s Day, Christmas and everyday occasions such as weddings, new babies and anniversaries. With rich, bold imagery and expressive messages, Hallmark seeks to honor and celebrate loved ones and put more care in the world.
Consumers can also now visit the newly created Mahogany.com, an online sister circle founded by Mahogany for heartfelt stories of joys, sorrows, lessons learned and motivation.
“The spirit and heart of the Mahogany brand is to spread encouragement, hope and pride, not only during this month, but all year long,” said Lindsey Roy, chief marketing officer.
Hallmark Mahogany’s gifts and greetings are available at Hallmark.com/Mahogany, as well as select retailers and Hallmark Gold Crown® stores.
Hallmark Cards, Inc.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 27,000 worldwide, the approximately $3.5 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three linear cable channels, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, and Hallmark Movies Now, a subscription video on-demand streaming service. The company also features Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.