Hallmark Mahogany Introduces Exclusive New Jill Scott Collection Offering Poetic Sentiments, Encouragement and Lyricism
Greeting card collection created in collaboration with three-time Grammy Award-winning singer/songwriter/poet/actress Jill Scott now available for Valentine’s Day
Hallmark’s Mahogany brand today announced the Jill Scott Collection, a new offering of greeting cards featuring design, editorial and sound inspired by and created with Grammy Award-winning singer/songwriter Jill Scott.
“The Mahogany brand is genuine, progressive and optimistic – values that are important to me and reflected in my music and poetry, and now, through my card collection,” said Jill Scott. “I was inspired by highlights within my own life – love, marriage, motherhood – in the writing behind these cards, and I am excited to be involved in a project that will give others another way to express their love to the people that matter most to them.”
Scott collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often including layers of vivid colors, natural textures and soothing metallics. Scott also helped set the editorial ‘voice’ and wrote many of the cards— opting for affirming, optimistic and genuine messages.
“Ms. Scott is more than a singer, songwriter and actress – among other things, she is a busy mom and wife, like many Hallmark shoppers who cherish and celebrate the important relationships in their lives, and this card collection is a reflection of that,” said Philip Polk, Vice President – Multicultural Strategy, Hallmark Cards. “Through this partnership, we were able to combine Mahogany cards’ messages rooted in inspiration, positivity and cultural connection with Jill Scott’s unique, bold and soulful editorial and design vision to create a one-of-a-kind collection.”
The Jill Scott Collection includes 20 cards for Valentine’s Day, Mother’s Day, Father’s Day, graduation, friendship, love and support. Ranging from $3.99 – $5.59, the cards feature unique combinations of patterns, colors, lettering and illustrations created specifically for this collaboration.
The Mahogany brand Jill Scott Valentine’s Day and Everyday collections are available online and at select Hallmark Gold Crown® stores and mass retailers starting this month. In addition, seasonal collections for Valentine’s Day, Mother’s Day and Father’s Day will be available throughout the year. Visit www.hallmark.com/shop-mahogany to shop online or www.greetings.hallmark.com/mahogany/store-locator/ to find the nearest store. In 2018, the Jill Scott collection will expand to gifts including notebooks, mugs, trinket trays and pouches, which will be available at select Hallmark Gold Crown® stores.
Hallmark Cards, Inc.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.