KANSAS CITY, Mo. (June 18, 2018) — This summer, Hallmark is expanding its collection of Vinyl Record Cards with new birthday cards featuring songs from legendary Warner Music Group (WMG) artists such as Tina Turner and The Cars. Each card includes an exclusive 7-inch vinyl record with two songs from each artist built into a sleeve on the card’s cover.
“Both music and cards are unique in that they can uplift and bring people together, and our hope is that these new vinyl record cards will help do both,” said Tom Brantman, creative director – Hallmark Greetings Innovation. “At Hallmark, we believe that a card has the power to change someone’s day, and music can have the same effect.”
Hallmark Vinyl Record Cards are available where Hallmark cards are sold and online at Hallmark.com and Amazon.com. At Valentine’s Day, Hallmark released their first three Vinyl Record Cards, each with a 45 RPM vinyl record, featuring songs from WMG artists such as Aretha Franklin and INXS.
“We couldn’t be more excited to add three new Vinyl Record Cards to celebrate birthdays to our collection with Hallmark,” said Mark Pinkus, President of Rhino Entertainment, who oversees the WMG catalog. “People of all ages are enjoying the vinyl experience, and combining vinyl with cards is a wonderful way to make the experience that much more meaningful.”
About Rhino Entertainment
Rhino Entertainment is the catalogue development and marketing division of Warner Music Group. Founded in 1978, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds with an emphasis on flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, and a strong social conscience. Rhino has also expanded the definition of what a catalogue music company is, as evidenced by the label’s name and likeness representation deal with Frank Sinatra, its multi-faceted relationship with the Grateful Dead, and releasing new albums by heritage artists such as Jeff Beck and Cyndi Lauper. The catalogue of more than 5,000 releases includes material by Led Zeppelin, Eagles, David Bowie, Fleetwood Mac, Aretha Franklin, The Doors, Chicago, Ray Charles, Black Sabbath, John Coltrane, Yes, Phil Collins, The Ramones, and The Monkees, among many others.
Hallmark Cards, Inc.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 20,000 worldwide, the approximately $3.5 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three linear cable channels, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, and Hallmark Movies Now, a subscription video on-demand streaming service. The company also features Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and Twitter.