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KANSAS CITY, Mo. (November 01, 2017) ─ The Hallmark Signature Store, a boutique-style retail experience developed by Hallmark Cards, Inc., introduces a first-of-its-kind store at Santa Monica Place Shopping Center. Santa Monica will be the first city in the nation to welcome this new store concept. The store opens on Wednesday, November 1.

Hallmark developed the Hallmark Signature Store to bring to life its Signature brand of premium greeting cards. The stylish, modern and upscale shopping experience offers shoppers unique, premium greetings cards, stationery and gifts that are as perfect for celebrating life’s special people and occasions as they are for making every day moments even better.

“We are thrilled to be bringing this Signature brand experience to Santa Monica Place,” said Lindsey Roy, Chief Marketing Officer, Hallmark Greetings. “The Hallmark Signature Store is where style and thoughtfulness meet. It’s a fresh and inviting space where you can enjoy, explore, be inspired and find unique and special ways to celebrate and spoil those around you, including yourself. We believe in the power of a handwritten card and a well-chosen gift, and we know our shoppers will, too.”

The Hallmark Signature Store offers an impressive selection of hundreds of Signature greetings cards, as well as unique stationery, gift wrap, home office items, entertaining ware, and more. Shoppers can find year-round inspiration with an ever-changing selection of seasonal and everyday cards and gifts.

In addition, the Hallmark Signature Store will tap into California’s artist and maker communities to enrich the shopping experience. For launch, the store has partnered with the Sisters of Los Angeles brand to bring a unique and trend-forward gift collection to the store that celebrates “the Golden State.”

On November 5, the Hallmark Signature Store will host an exclusive VIP Friendsgiving Brunch to celebrate the opening of this exciting new concept. Special guests include Hallmark Channel stars Danica McKellar and Dean Cain, as well as other influencers and tastemakers in the L.A. area.

Grand Opening week festivities will continue Nov. 5-11, with the first 50 shoppers each day receiving a free Signature gift while visiting the new store when they mention Hallmark Signature Store on their social media channels.

Hallmark Signature Store Location:

395 Santa Monica Place

Suite 216

Santa Monica, CA

Main: (310) 907-9687

Store Hours:

Monday – Saturday: 10 a.m. – 9 p.m.

Sunday: 11 a.m. – 8 p.m.

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.