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April 2, 2019

Hallmark Joins USPS and Scholastic to “Show Someone You Care”

Company donates 300,000 custom greeting cards to elementary students, teachers and families

KANSAS CITY, Mo. (April 2, 2019) – Hallmark is collaborating with the United States Postal Service and Scholastic for the “Show Someone You Care” program. Entering its third year, this program leverages National Card and Lettering Writing Month (April) as a teachable moment to encourage third and fourth grade students and their families to send handwritten notes to share love, show thanks and build connections. Hallmark designed and donated 300,000 custom greeting cards and envelopes to be distributed to more than 11,000 classrooms nationwide.

“Hallmark is here to help people put more care into the world,” said Lindsey Roy, Chief Marketing Officer, Hallmark Greetings. “We are proud to collaborate with the U.S. Postal Service and Scholastic to show children and families the power of a greeting card, and the profound and positive impact a handwritten note can have on someone’s life.”

The students, teachers and families will also have access to Hallmark’s Think.Make.Share blog – a blog from the creative studios at Hallmark. The blog post dedicated to National Card and Letter Writing Month features ideas and inspiration to help people write cards and letters – from reasons to reach out, to what to write, to etiquette for addressing envelopes.

“At heart, the U.S. Postal Service’s mission to bind the nation is all about connecting people. We are thrilled to join Scholastic and Hallmark in celebrating the rich lessons, artistry, and emotional value behind the written word,” said Christopher Karpenko, Executive Director of Brand Marketing, United States Postal Service. 

“We are proud to be a part of the Show Someone You Care program,” says Chandra Turner, Executive Director of Scholastic National Partnerships. “It is an exceptional way to teach a digital-native generation of students the value of letter-writing, while also encouraging kindness and compassion.”

For more information on the “Show Someone You Care” Program, visit the Scholastic website. The U.S. Postal Service officially designated April National Card and Letter Writing Month in 2001 “to raise awareness of the importance and historical significance of card and letter writing.”


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Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.