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Exclusive pop-up virtual reality viewer within card provides thrill-seeking adventures

This Father’s Day, Hallmark is bringing the latest top tech trend to greeting cards by launching virtual reality greeting cards that take the recipient on an unforgettable adventure. Using VR technology, these Father’s Day cards give Dad a 360-degree viewing journey tied to the theme of the card: surfing, sky-diving, motorcycle racing and car racing.

“At Hallmark, we are merging digital trends with physical cards to take card giving and receiving to the next level,” said Tom Brantman, creative director – Hallmark Greetings Innovation. “Our virtual reality cards offer more than a sentiment – they provide a one-of-a-kind experience.”

Hallmark Virtual Reality Father’s Day cards feature four selections for 2017 with a detachable VR pop-up viewer and simple instructions for how to view the video. The recipient will use a smart phone to access a website and open the YouTube app. By sliding the smart phone into the pop-up viewer, the recipient can then experience surfing or driving a race car without leaving the house.

“With the affinity between men and technology, these cards are the perfect way to extend the gift of an experience and elevate the moment for Father’s Day,” said Shannon Ortbals, product manager – Hallmark Greetings Innovation. “The pop-up VR viewer has a patent pending and is much simpler than other options out there, making it easy for anyone to use.”

In addition to Father’s Day VR cards, Hallmark will launch four new VR card designs for birthday this summer. Look for Hallmark Virtual Reality cards wherever Hallmark products are sold nationwide. Visit Hallmark.com/VirtualReality to shop for cards online or find the nearest store. Hallmark Virtual Reality Father’s Day cards are available in more than 20,000 locations nationwide, including participating Hallmark Gold Crown stores, online at Hallmark.com, and in other participating Hallmark retailers.

With an estimated 72 million Father’s Day cards exchanged every year, Father’s Day is the fourth-largest holiday for giving greeting cards. This year, the Hallmark Father’s Day card collection includes more than 800 designs to recognize the dads in our lives with sincerity, laughter, distinctiveness and impact. In addition to dad, husband and grandpa, Hallmark offers Father’s Day cards for father-in-law, son, son-in-law, grandson, great-grandpa, uncle, brother and nephew, godson, godfather, cousin, stepfather, partner, dads-to-be and anyone who is a father figure.

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Shop for cards online or find the nearest store.

Media Contacts

Amy Nouri
Hallmark Cards, Inc.
816-274-7215

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 28,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.