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January 30, 2019

Hallmark Introduces New Vinyl Record Greeting Cards This Valentine’s Day Featuring Legendary Warner Music Group Artists

New Valentine’s Day cards feature vinyl records from Bruno Mars, Michael Bublé, and Kelly Clarkson

This Valentine’s Day, Hallmark is expanding its collection of Vinyl Record Cards with new cards featuring songs from legendary Warner Music Group (WMG) artists including Bruno Mars, Michael Bublé, and Kelly Clarkson. Each card includes an exclusive 7-inch vinyl record with two songs from each artist built into a sleeve on the card’s cover. Just remove the record, put it on any record player and enjoy the music.

“Cards and music both share the power to change someone’s day and bring people closer, and our hope at Hallmark is that our new vinyl record cards will help people put their feelings into words,” said Tom Brantman, creative director – Hallmark Greetings Innovation. “These cards take Valentine’s Day to the next level as more than an expression but also a gift that can be enjoyed throughout the year.”

Hallmark Vinyl Record Cards are available where Hallmark cards are sold and online at Hallmark.com and Amazon.com. Hallmark released its first six Vinyl Record Cards in 2018, each with a 45 RPM vinyl record, featuring songs from WMG artists such as Aretha Franklin, Tina Turner, The Cars, and INXS.

Valentine’s Day is the second-largest holiday for giving greeting cards, with an estimated 145 million Valentine’s Day cards exchanged industry-wide. This year, the Hallmark Valentine’s Day card collection features more than 900 designs to recognize all types of relationships including romantic, friendship, familial and more.

Media Contacts

Jaclyn Voran
Hallmark Cards, Inc.
816-274-4873
jaclyn.voran@hallmark.com

About Hallmark

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts is an emerging business selling a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

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