Skip to Content

KANSAS CITY, Mo. (April 24, 2023) – Hallmark Cards, Inc. is proud to announce a new offering of products created in partnership with ArtLifting for the Real Stories collection. ArtLifting creates opportunity, empowerment, and validation for under-represented artists impacted by housing insecurity and disabilities.  They offer artists the chance to secure their own income through the sale of original paintings, prints, and products.

“We are excited to partner with ArtLifting for the Real Stories collection,” said Chanda Fanolio, licensing creative manager at Hallmark. “This is an amazing opportunity to empower these artists and share their work with a community of caring connectors.”

ArtLifting partnerships create accessible economic opportunities for artists who are underrepresented in the contemporary art market. The new partnership represents Hallmark’s commitment to diversity and inclusion while raising public awareness about talented ArtLifting artists.

“There are countless talented artists who need a marketplace to share their work,” said Liz Powers, co-founder and CEO of ArtLifting. “By partnering with Hallmark, ArtLifting artists are realizing their full potential, earning an income, and inspiring the world to be more accessible.”

Available now as part of its Real Stories collection, the purchase of these items uplift and give back to underrepresented artists. The collection from ArtLifting features works by 18 artists across greeting cards, gift bags, journals, and other gifts.

Greeting Cards & Gift Bags

 Like all items in the Real Stories collection, greeting cards and gift bags are inspired by life-changing stories highlighting the power of creativity and positivity.


Stylish and special gifts in the Real Stories collection feature unique and purposeful artwork.

The new offering of ArtLifting cards and products are available online now and at select Hallmark Gold Crown Stores as part of the Real Stories collection. Please visit to shop online or shop your nearest store.




About ArtLifting

ArtLifting champions artists impacted by housing insecurity and disabilities by connecting their art with socially-conscious businesses and customers. Through partnerships with over 415 corporate clients, ArtLifting artists share their talents and stories with the world while earning an income from art sales and royalties. Since its founding in 2013 by former social worker Liz Powers and her brother, ArtLifting has grown to represent over 180 diverse artists in 33 states who have earned over $4.3 million from their art.

As a next-generation art consultancy, ArtLifting provides scalable art solutions and curation services for any environment or product. ArtLifting has partnered with companies like Bank of America, PayPal, Google, Bain Capital, Starbucks, LinkedIn, CBRE, and Hines. Our clients work with us to differentiate the design of their spaces, promote brand values, and inspire communities. ArtLifting makes tangible social impacts with our partners by reducing stigma and stereotypes and creating accessible economic opportunities for artists who are traditionally underrepresented in the contemporary art market. CEO and co-founder Liz Powers and ArtLifting has been featured in LA Times, Bloomberg, TED,  NYT, Today Show, Forbes, Business Insider, CBS News, NBC Nightly News, among others. For more information, visit Connect on Instagram, Facebook, LinkedIn, and Twitter.

Media Contacts

Eva Gregory
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.