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April 18, 2018

Hallmark Introduces New “Just Because” Greeting Card Line to Inspire More Everyday Caring

Hallmark Gold Crown Stores celebrate new card line launch with Free Card Fridays

KANSAS CITY, Mo. (April 18, 2018) — This spring, Hallmark is launching a new line of greeting cards called Just Because to help people celebrate life’s little moments and support each other during the tough times. Now available exclusively at Hallmark Gold Crown Stores, the Just Because collection will feature more than 130 cards priced at $2.99 in categories including friendship, love, thank you, just because, encouragement, cope, thinking of you, congrats and get well.

“Now more than ever, people are looking to Hallmark and to greeting cards as a way to inject some positivity into the world and their lives, and the Just Because card line is for exactly that,” said Lindsey Roy, chief marketing officer – Hallmark Greetings. “Our hope with Just Because cards is to help people recognize and encourage those who matter most in their lives outside of the expected moments. When you care enough to put what’s in your heart into words, especially when it’s not expected, it can be the most meaningful expression of all.”

Sending a card is a simple act that can have a profound and positive impact on relationships, and this small act of kindness can go a long way. It doesn’t take much to lift someone’s spirit, support someone in need or simply make someone’s day, and Hallmark is making it even easier with Free Card Fridays. Every Friday starting April 20 through July 27, all new and existing Hallmark Crown Rewards members can pick up a free Just Because card of their choice at their local Gold Crown store.

Free Card Fridays will be accompanied by Weekly Card Challenges to help celebrate the many people in our lives – teachers, coaches, caregivers, friends – and honor them by sending a card their way. Now through November, Hallmark will provide weekly ideas to help inspire people to put more caring in the world with prompts like thank a coach, support a parent, wish someone luck and more.

“There is a Just Because card for almost everything you can think of, from coping with infertility to celebrating a great report card,” Roy said. “There are all kinds of moments in life that deserve recognition or support in addition to birthdays and holidays. Just Because cards are the perfect way to tell the people you care about how you feel more often throughout the year, to support them during tough times, to celebrate big and little accomplishments, or to thank them just because.”

Just Because cards are now available at Hallmark Gold Crown Stores and online at More information about Weekly Card Challenges and tips for connecting with others is available at

Media Contacts

Jaclyn Voran
Hallmark Cards

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.