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June 20, 2019

Hallmark Introduces New “Just Because” Mini Greeting Cards

Hallmark Gold Crown Stores celebrate by bringing back Free Card Friday through September

KANSAS CITY, Mo. (June 20, 2019) — This summer, Hallmark is expanding its Just Because greeting card line to include Just Because minis to help people hand-deliver a little happiness to those they care about most. Measuring in at just 3.25 inches, Just Because minis are the perfect cards to tuck into unexpected places like a lunchbox, backpack, or purse to surprise your family and friends.


Now available exclusively at Hallmark Gold Crown Stores, the Just Because collection features 128 full-sized cards priced at $2.99 and 88 mini-cards priced at $1.99 in categories including friendship, love, thank you, just because, encouragement, cope, thinking of you, congrats and get well. There is a Just Because card for all types of situations and occasions, ranging from coping with infertility to celebrating a great report card.


“A card is a simple way to make a big difference in someone’s day, and Just Because cards are perfect to celebrate the little moments in our everyday lives that make life so special or to lift someone’s spirit by being there for them,” said Lindsey Roy, chief marketing officer – Hallmark Greetings. “With so many ways to stay in touch, it’s amazing to see what a card can do to go above and beyond to show someone how you feel or to tell them you’re thinking of them.”


Hallmark is making brightening someone’s day easier than ever with Free Card Fridays, which are back by popular demand at Hallmark Gold Crown Stores June 21 through September 27. All new and existing Hallmark Crown Rewards members can pick up a free Just Because card of their choice at their local Gold Crown store every Friday during this timeframe.


Just Because cards are now available at Hallmark Gold Crown Stores and at

Media Contacts

Jaclyn Voran
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.