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September 13, 2021

Hallmark Gives Away 1 Million Cards to Launch Little World Changers

Changing the world starts with little things — and little ones!

KANSAS CITY, Mo. (September 13, 2021) – Hallmark Cards, Inc. today announced the launch of a giveaway of 1 million cards from its new Little World Changers collection that encourages and rewards kids as they make a difference in the world through acts of kindness. Starting today, consumers can visit to request a free pack of greeting cards.

Little World Changers is an assortment of greeting cards and products that highlight traits like kindness, courage, community and being oneself — helping kids understand big issues on a personal level. The curated selection of greetings and gifts are designed to help encourage children to share their kindness and support with others. By giving away card packs, Hallmark seeks to inspire consumers to celebrate the little ones they love. This limited time offer is available while supplies last and marks Hallmark’s latest effort to help people put more care in the world.

“For the past 110 years, Hallmark has helped people put more care in the world, and we believe it’s important to teach the current and next generation of Little World Changers about what really matters — kindness,” said Lindsey Roy, chief marketing officer of Hallmark. “We hope this new collection inspires people to slow down and thank kids for their acts of kindness, while showing them how much of a positive impact their actions have on themselves and the recipient.”

Hallmark believes that every kid has the power to change the world in a positive way, which is why this collection is about every kid, for every kid. The Little World Changers words and visuals highlight how positive virtues can come to life in big and small ways, revealing the power each child has to make a difference in the lives of those around them.

Anyone in the continental U.S. who would like to encourage children to spread kindness may go to to claim their free card pack. The entire Little World Changers collection is available at There you can also find helpful tips for encouraging kids and using the right vocabulary to do so, as well as ideas for creating inspirational posters and décor, and tips for writing cards and letters to express caring and kindness.

To Little World Changers, it’s all about celebrating every world-changing deed. Celebrate the Little World Changers in your life with a variety of greeting cards and gifts, including:

Media Contacts

Tracy Humphreys
Hallmark Cards

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.