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KANSAS CITY, Mo. (June 28, 2023) – Hallmark celebrated the opening of their Liberty II Distribution center building today with words from company President Smith Holland and Vice President of Logistics Lora Rhodus.  

“The opening of our new Liberty II facility is an incredible milestone and growth lever for Hallmark,” says Holland. “We now have a centralized distribution hub here in Liberty, MO. The efficiencies this unlocks will enable Hallmark to better, and more quickly, serve our customers and consumers, as well as create more capacity for growth and innovation in the future.” 

The new 850,000 square foot facility in Liberty, Missouri is an expansion of the current Liberty Distribution Center where the 113-year-old Kansas City-based company ships its products across North America. The Liberty II building will be the distribution hub for Hallmark Ornaments, Hallmark Keepsake Ornaments, Christmas boxed cards, and gift wrap. 

Less than one mile from the current distribution center, the new facility brings multiple smaller outlying distribution facilities under a two-roof, co-located operation creating a more optimized and efficient distribution network. Expanding the Liberty campus honors Hallmark’s commitment to sustainability by reducing transportation needs and using an estimated one million fewer cardboard boxes annually for outbound shipping. 

“Centralizing our distribution operations is not only good for Hallmark and our customers, but it’s also good for the community of Liberty, and it’s good for the planet. Liberty II will create more jobs in this community for years to come,” says Rhodus. “In addition, we can combine shipments that we couldn’t have with a more segmented distribution network. We’ll be shipping less cartons; using less transportation; lowering our emissions. It’s a win all around.” 

Liberty has been home to Hallmark distribution for over 50 years. The new expansion grew the company’s footprint in Liberty by 50 percent. Hallmark anticipates more than 1,400 full-time employees working between the two facilities and about 150 seasonal part-time employees. 

Hallmark broke ground on the facility on October 6, 2021 with The Opus Group, City of Liberty and Missouri Department of Economic Development. 

Media Contacts

Eva Gregory
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.