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KANSAS CITY, Mo. (August 17, 2023) – Making the most of birthdays, holidays and everyday celebrations is easier than ever with the launch of Hallmark’s new party essentials and decor collection, Hallmark Celebrate! Comprised of eye-catching mix-and-match designs, this diverse assortment of party essentials makes event planning and hosting in style effortless, elevating any moment into a special occasion.

“Celebrating moments big and small is at the heart of what we do at Hallmark,” said Mary Emmanuel, creative product strategist at Hallmark. “With the Hallmark Celebrate! collection, we invite consumers to live in the moment with artfully and intentionally designed party essentials that allow them to express who they are. Everyone from first-time party planner to seasoned host will find that this collection offers diverse options that they can mix and match to reflect their personal style for every occasion.”

Made from quality materials fit for any party, each of the bright and decorative themes feature various plates, napkins and themed decor, including banners, candles and streamers that allow for coordination and customization. The ease and convenience of these polished items elevate any moment to a toast-worthy special occasion in minutes.

The Hallmark Celebrate! collection features on-trend party essentials and decor that can easily be mixed and matched for a gathering that is entirely personalized. The collection includes:

  • Sunshiny Brights – A playful and fun set perfect for celebrating birthdays or any daytime gatherings for any age group.
  • Elevated Luxury – This upscale design great for elevating everyday celebrations and milestone events, including housewarming parties, birthdays or weddings, bridal showers, and
  • Bold & Bright – Featuring trendy, gender-agnostic designs, this theme is a great choice for just-for-fun celebrations like watch parties, book clubs and picnics.

Available now in Hallmark Gold Crown stores and online, the Hallmark Celebrate! collection offers a variety of party essentials and decor that help consumers easily customize their gathering and make the most out of all life’s moments.

For more information about Hallmark Celebrate! or to locate a Hallmark Gold Crown store, visit

Media Contacts

Eva Gregory
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.