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October 15, 2020

Hallmark Brings Local Artistry to National Stage Through Virtual Hallmarket Art Festival

Hallmarket features handcrafted artwork made by Hallmark employees and retirees, live workshops and on-demand content to inspire people to become creators and connect with loved ones

Kansas City, Mo. (October 15, 2020) – Hallmark Cards, Inc. is hosting the 11th annual Hallmarket Art Festival from October 19-24. For the first time ever, this event will be held virtually, giving people all over the world access to hand-made, handcrafted artwork from more than 70 Hallmark, Crayola and Crown Media Family Networks employees and retirees. The artwork is offered in a variety of formats including paintings, prints, photography, home décor, jewelry and much more.

“For 10 years, Hallmarket has been a popular family art festival here in Kansas City, the home of Hallmark’s global headquarters,” said Nikki Meek, events and experience manager, Hallmark Cards, Inc. “Thanks to the innovative thinking of our teams, we are thrilled to be able to extend this wonderful event to even more families virtually.”

During this virtual experience, guests will be able to search through different artist pages and see samples of the artist’s work. If they are interested in purchasing, they can click through to the artist’s personal platform to shop. The experience will also include free live panels and workshops hosted by Hallmark, Crayola and Crown Media throughout the week. Visitors will also have free access to more than 50 pieces of on-demand content that includes articles, tutorials, and digital creations to download and share. The virtual content will range from tips on how to create art, to suggestions for self-care and connecting authentically with friends and family.

“At Hallmark, creativity and artistry is at the core of everything we do, and our creative organization is one of the largest in the world.” said Darren Abbott, SVP Creative, Hallmark Cards, Inc. “This virtual Hallmarket event gives our talented artists the opportunity to share their work with the world in a really unique way.”

Visit to learn more about the virtual art festival. Join the conversation on Instagram, Facebook, and Twitter using the hashtag #Hallmarket.

Media Contacts

JiaoJiao Shen
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.