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July 5, 2017

Hallmark to Bring an Event-Exclusive Product to Barbie® Fans

A new Hallmark Keepsake Ornament is planned for national convention attendees.

Hallmark will help celebrate all things Barbie® later this month by bringing limited quantities of a product developed exclusively for the fashion doll’s biggest fans gathering in Houston, Texas.

Hallmark will appear at the 2017 National Barbie® Doll Collectors Convention, scheduled July 19-22 at the Hyatt Regency Houston.

The newest edition of Shoe-sational!-a Keepsake Ornament convention tradition since 2010-will incorporate a classic image of BarbieTM on the fashionable shoe design. The Keepsake Ornament has a total production run of 500, and will be offered for sale while supplies last.

Hallmark will display additional Barbie ornaments at the convention booth. Details about booth activities and ornament pricing will be announced at the event.

For more information about Hallmark and the products offered, visit


BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2017 Mattel. All Rights Reserved.

Media Contacts

Carrie Bratcher
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.