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July 5, 2017

Hallmark to Bring an Event-Exclusive Product to Barbie® Fans

A new Hallmark Keepsake Ornament is planned for national convention attendees.

Hallmark will help celebrate all things Barbie® later this month by bringing limited quantities of a product developed exclusively for the fashion doll’s biggest fans gathering in Houston, Texas.

Hallmark will appear at the 2017 National Barbie® Doll Collectors Convention, scheduled July 19-22 at the Hyatt Regency Houston.

The newest edition of Shoe-sational!-a Keepsake Ornament convention tradition since 2010-will incorporate a classic image of BarbieTM on the fashionable shoe design. The Keepsake Ornament has a total production run of 500, and will be offered for sale while supplies last.

Hallmark will display additional Barbie ornaments at the convention booth. Details about booth activities and ornament pricing will be announced at the event.

For more information about Hallmark and the products offered, visit Hallmark.com.

 

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2017 Mattel. All Rights Reserved.

Media Contacts

Carrie Bratcher
Hallmark Cards, Inc.
816-274-4873

About Hallmark

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Hallmark Media is entertainment’s leading destination for feel-good content and operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+, launched in 2024, is our streaming service and membership program delivering the very best of Hallmark all in one place, featuring a blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and at Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.