Hallmark Announces Holiday Pop-Up Store at Walt Disney World Resort Set to Open in Early October

KANSAS CITY, Mo. (Aug. 16, 2026) – Hallmark announced today at D23: The Ultimate Disney Fan Event the opening of a holiday pop-up store at Disney Springs at Walt Disney World Resort in Florida in early October. This limited-time pop-up store will create a unique experience inspired by the magic and storytelling of the Hallmark Channel original movie Holiday Ever After: A Disney World Wish Come True, filmed at Walt Disney World.

“Holiday Ever After: A Disney World Wish Come True is about bringing people together through stories, traditions and meaningful moments,” said Stacey Howe, SVP of Brand Licensing & Business Development at Hallmark. “The Hallmark pop-up at Disney Springs extends that experience beyond the screen, giving fans and families a place to discover products inspired by the film and create new holiday memories of their own.”

The Hallmark pop-up at Disney Springs is part of a first-of-its-kind holiday collaboration that brings together original content, exclusive products and an in-person experience for fans. Inspired by Holiday Ever After: A Disney World Wish Come True, the pop-up offers guests a dedicated destination to shop the collection, celebrate the season and experience the magic of the Hallmark and Disney relationship in a new way. Guests can shop products inspired by and featured in the movie, along with a curated assortment of Hallmark greeting cards, Keepsake Ornaments and Disney-inspired gifts.

“Disney Springs is all about bringing guests together through memorable shopping, dining and entertainment experiences, especially during the holidays,’’ said Debbie Hart, Vice President of Disney Springs. “This holiday pop-up store offers guests a new way to celebrate the season, inspired by the magic of Disney storytelling and the timeless traditions Hallmark is known for.”

Explore the Holiday Ever After: A Disney World Wish Come True products now at Hallmark.com before visiting Disney Springs this holiday season. Don’t forget to tune into Countdown to Christmas including the world premiere of Holiday Ever After: A Disney World Wish Come True on Saturday, November 28 at 8/7c on Hallmark Channel, next day on Hallmark+.

About Disney Springs

Disney Springs is a one-of-a-kind retail, dining and entertainment district at Walt Disney World Resort. With beautiful open-air promenades and lakefront views reminiscent of Florida waterfront towns at the turn of the 20th century, the area features more than 150 shops and restaurants, including top-name retail brands, specialty boutiques and dining experiences created by celebrity and award-winning chefs. Located in Lake Buena Vista, Fla., Disney Springs is open daily.