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November 16, 2018

Hallmark Announces Experienced Executive as New Senior Vice President of Human Resources

KANSAS CITY, Mo. (November 16, 2018) – Beth Sweetman has joined Hallmark as a corporate officer and will serve as senior vice president of human resources. Sweetman brings more than 25 years of experience in the human resources industry, most recently serving as senior vice president and chief human resources officer for DST Systems, Inc. in Kansas City, Mo. Sweetman replaces Bob Bloss, who is retiring from the company and will depart Jan. 2, 2019.

“Beth brings a wealth of knowledge and expertise to this role, with more than two decades of experience across multiple industries that will serve her well as she leads our HR functions,” said Dave Hall, president of Hallmark Cards, Inc. “Further, Beth brings with her a commitment to the goals and capabilities we are trying to drive at Hallmark including diversity and inclusion, workforce analytics, and transformational change management.”

“I look forward to joining the Hallmark family and carrying on the company’s longstanding tradition of caring for its people and helping them develop and thrive as part of its company culture,” said Sweetman.

In this role, Sweetman will oversee all aspects of Hallmark’s human resource operations for its Hallmark Greetings, Retail, and Home and Gifts businesses, and corporate support functions, in addition to employee relations, supply chain, corporate wellness, and recruiting.

Prior to joining Hallmark, Sweetman’s aforementioned appointment at DST Systems, Inc. came after serving as senior vice president of human resources for Furniture Brands International. In addition, she spent 14 years working in human resources for Monsanto Company, both as vice president of North America and vice president of international.

Sweetman earned her bachelor’s degree in psychology and business from Creighton University, and earned her master’s degree in Research and her doctorate in organizational psychology from St. Louis University.

Media Contacts

Andy DiOrio

Hallmark Cards, Inc.


About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.