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September 10, 2018

Hallmark Announces Albert Lai as New Hallmark Labs Senior Vice President and General Manager – Hallmark Labs/Digital

KANSAS CITY, Mo. (September 10, 2018) – Albert Lai joined Hallmark Labs as senior vice president and general manager – Hallmark Labs/Digital Sept. 4. Lai brings more than 20 years of experience in the technology industry leading growth, development and strategy, most recently serving as chief technology officer for media at Brightcove.

A business of Hallmark Cards, Inc., Hallmark Labs works to enhance the digital strategies of Hallmark’s portfolio of businesses through consumer-facing technology products and services. Hallmark Labs was integral in launching new capabilities such as Hallmark eCards and Hallmark Movies Now, Hallmark’s streaming video on demand service.

“A known thought-leader in the industry, Albert brings both great technical expertise and demonstrated leadership in product innovation and consumer experience,” said Dave Hall, president of Hallmark Cards, Inc. “Albert’s focus on doing everything with the consumer in mind is something I believe will bring great value to the company, and we are excited to have him on board.”

“I accepted this opportunity with great excitement,” said Lai. “I have long admired the Hallmark brand, and am looking forward to joining the team and driving new capabilities at Hallmark Labs.”

In his new role, Lai will work closely with Hallmark’s portfolio of businesses, such as Hallmark Greetings and Crown Media’s Hallmark Channel. Lai will develop new digital opportunities to advance the consumer experience throughout digital greetings, print on-demand products and streaming video on demand, ensuring strategic alignment among brands.

Prior to joining Hallmark Labs, Lai led the formation and growth of Brightcove’s global media business unit and its technical leadership, expanding the company’s multi-platform solutions and advancing its next generation video platform and cloud service capabilities. He also served on the technical advisory board of Vrideo, in addition to holding senior positions at prior appointments, such as chief technology officer at SnagFilms before joining Brightcove.

Lai earned his bachelor’s degree in computer science from Stanford University.

Media Contacts

Andy DiOrio
Hallmark Cards, Inc.


About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.